Panini America, Kids Foot Locker Team Up for Unique Holiday Promotion

December 21, 2010

Just in time for last-minute holiday shopping, Panini America officially licensed NBA trading cards — the ideal stocking stuffer – will take center stage at more than 100 Kids Foot Locker stores around the country.

Kids Foot Locker shoppers who spend $20 on NBA-licensed merchandise will receive an exclusive gift with that purchase: A six-card pack of 2010-11 Panini Rookies & Stars cards featuring Kobe Bryant, John Wall, Rajon Rondo, Derrick Rose, Evan Turner and Wesley Johnson (while supplies last).

The promotion – being conducted at 110 Kids Foot Locker locations scattered across 25 states and Puerto Rico – will also include special gravity-feed displays of 2010-11 Panini Rookies & Stars Basketball packs and store-front signage starring exclusive Panini spokesman Kobe Bryant.

“We’re thrilled to be able to partner with Kids Foot Locker to help promote, grow and strengthen the hobby of basketball-card collecting in this country,” says Jason Howarth, Panini America vice president of marketing. “This promotion represents a tremendous opportunity to turn passionate NBA fans into passionate NBA collectors.”

Added Lisa Goldberg, the NBA’s vice president of licensing: “This truly is a unique opportunity to introduce the timeless hobby of collecting basketball cards to countless new fans. This promotion can pay dividends for the entire sports-card category for years to come.”

Below is a gallery of the six-card Kids Foot Locker set: