Panini America Launching 2019-20 Prizm Basketball FOTL Premium Edition on Cyber Monday with Unique Dutch Auction Format

For all of us at Panini America and for basketball collectors across the globe, Cyber Monday 2019 promises to be a legitimate history-maker. That’s the day Panini America’s highly anticipated 2019-20 Prizm Basketball 1st Off The Line Premium Edition launches direct-to-consumer exclusively on That fact alone is worthy of industry-wide headlines. But, wait . . . there’s more.

For the first time in company history, Panini America officials are utilizing a “Dutch Auction” format for 2019-20 Prizm Basketball FOTL Premium Edition. The auction begins at 10 a.m. CST on Cyber Monday at the maximum box price; that price will then drop every two minutes as customers set the market price for the product in real-time. Customers will be limited to 12 boxes per transaction.

On average, each FOTL Premium Edition box of 2019-20 Prizm Basketball will deliver three FOTL-exclusive Shimmer Autographs, three FOTL-exclusive Shimmer Prizms and four Silver Prizms. Stay tuned for additional coverage and be ready Cyber Monday morning to experience our first-ever Dutch Auction.


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