January 30, 2024

Irving, TX, USA – January 30, 2024 – Panini America, the world’s largest sports and entertainment collectibles company and the Exclusive Trading Card Partner of the NBA, announced today that it will become the title partner of the 2024 NBA Rising Stars. This marks the first time that a trading card company has been a title partner of an NBA All-Star event.

Panini Rising Stars will tip-off on Friday, February 16th, at Gainbridge Fieldhouse in Indianapolis. The game, which will be broadcast nationally on TNT, will feature the NBA’s top rookies and sophomores, coached by NBA legends, competing in a four-team bracket style tournament.

“Panini Rising Stars is a natural extension of our partnership with the NBA, given that the league’s top rookies and young players are key elements of Panini’s exclusive NBA trading card products,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “We look forward to celebrating these great young players during All-Star.”

Panini will have multiple opportunities for fans to join in the celebration. Fans in attendance will receive special NBA Rising Stars packs, and there will be cards from the Panini Rising Stars games available for fans to purchase on its Panini Instant platform ( shortly after the event conclusion. There will also be exclusive content featuring the Panini Rising Stars participants available across social platforms, and fans can follow all the action via the custom hashtag #PaniniRisingStars.



Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, UFC, WWE, College, Disney and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.

Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at, or You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.


The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.


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Holden Hill, Taylor

[email protected]