Panini America On Location: The Madness Begins at the 2011 Toronto Fall Expo

November 11, 2011

TORONTO, Ontario — The puck dropped earlier this afternoon on the 2011 Toronto Fall Expo and after almost two days of preparing the booth and tying up loose ends, the Panini America team was ready.

Early reports from Panini America’s Chris Reed, one of our on-location reporters-slash-marketing teammates, can best be summed up with his four-word text sent just minutes after the show doors opened to the public: “Wrapper-redemption mayhem, dude.” That’s what we like to here.

We’re going to bring you exclusive coverage of the event all weekend long, so don’t stray too far away from The Knight’s Lance over the next few days. In addition to providing can’t-miss images and video from the show, we’re also going to be awarding some sweet prizes, including Expo-only autographed cards and wrapper-redemption packs. And all you have to do to be eligible to win is comment on your favorite photos from the event, beginning with this one filled with images of first-day highlights.

Can’t make it to the Toronto Fall Expo this weekend? Still want wrapper-redemption packs? You’re in luck. Anyone buying select hockey products from now through Monday (while supploes last) at iCollectPanini.com will receive the same wrapper-redemption packs being awarded at the show. What are you waiting for?!

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