The Toronto Expo Interview Panini America Doesn’t Want You to See; Winners Selected
[youtube https://www.youtube.com/watch?v=F7hD-Ya-uuE&w=585&h=327] How much fun was the Panini America booth at last weekend's 2011 Toronto Fall Expo? So much that collectors all over North America are still buzzing about the company's wrapper-redemption program -- and still bemoaning that it's over. Luckily for everyone involved, we'll be back in the spring. But we have two orders of business to conduct before we…
Panini America On Location: The Furious Final Day at the 2011 Toronto Fall Expo
TORONTO, Ontario -- Time flies when you're having fun -- especially north of the border. The 2011 Toronto Fall Expo is winding down its three-day run today, but you'd never know it by looking at the Panini America booth. The company's wrapper-redemption and Box Wars contests are still drawing a crowd. Highlights from Sunday so far include seemingly countless memorabilia…
Panini America On Location Video: Up Close with Wrapper-Redemption Madness
[youtube https://www.youtube.com/watch?v=oTZAzR3-xRk&w=585&h=327] TORONTO, Ontario -- We take you right into the Panini America booth on the 2011 Toronto Fall Expo show floor to witness firsthand the well-documented fabulousness of our wrapper-redemption program. Watch as hardcore hockey collectors bust product after product -- everything from 2011-12 Score to 2010-11 Dominion -- in the name of pulling some downright crazy show-exclusive goodies. (more…)
Panini America On Location Video: Setting Up the Booth at the 2011 Toronto Fall Expo
[youtube https://www.youtube.com/watch?v=OVnIVfLHxIg&w=585&h=327] TORONTO, Ontario -- In this exclusive video, the Panini America team arrives in Toronto and immediately begins preparing for this week's 2011 Toronto Fall Expo. What goes on behind the scenes in setting up the company's booth? Good question. Watch the video to find the answers to this and many more questions, such as, "do the Panini America guys…
Panini America On Location: Scenes from a Wild Day Two at the 2011 Toronto Fall Expo
TORONTO, Ontario -- Day two at the 2011 Toronto Fall Expo is in full swing and once again, Canada's most rabid collectors are making elbow room inside the Panini America booth incredibly hard to come by. The more than 1,200 boxes of Panini America product busted by collectors participating in the company's wildly popular wrapper-redemption program on Friday are sure to…
Panini America On Location: The Madness Begins at the 2011 Toronto Fall Expo
TORONTO, Ontario -- The puck dropped earlier this afternoon on the 2011 Toronto Fall Expo and after almost two days of preparing the booth and tying up loose ends, the Panini America team was ready. Early reports from Panini America's Chris Reed, one of our on-location reporters-slash-marketing teammates, can best be summed up with his four-word text sent just minutes after the…
Panini Unwrapped: Inside the 2011 Toronto Fall Expo Wrapper-Redemption Packs
[youtube https://www.youtube.com/watch?v=xECjD71V3xQ&w=585&h=327] Before the Panini America team headed north of the border yesterday to begin preparations for the 2011 Toronto Fall Expo, Tracy Hackler sat down with Scott Prusha sat down to rip a few of the vaunted silver wrapper-redemption packs that will be a focal point of the show for many collectors all weekend long. In this exclusive video, Prusha explains how…
NHL Rookies Get Artsy for Panini America’s Unique 2011 Toronto Fall Expo Sketch Cards
You heard it here first: If this newest class of NHL rookies doesn't cut it in the league for some crazy reason, there's always the world of fine art. Indeed, as you'll soon see, many of the top young prospects in the game are as impressive with a Sharpie in their hands as they are with a stick. And beginning Friday at the 2011…
iCollectPanini.com Takes 2011 Toronto Fall Expo Wrapper Redemption Virtual
Can't make it to Canada for this week's 2011 Toronto Fall Expo that begins in earnest on Friday? Don't fret. Now, as always, Panini America has you covered -- on multiple fronts. It goes without saying that we'll be conducting a few giveaways this weekend for wrapper-redemption packs and a special card or two from the show right here on The Knight's…
Panini America Breaks Out the Big Guns for 2011 Toronto Fall Expo Box Wars Prizes
We've been trying to gradually build anticipation for the 2011 Toronto Fall Expo for weeks now, slowly revealing one exciting aspect after another. First we leaked basic information before steadily ramping things up to include previews of the 1/1 autographs and the instant-win memorabilia cards slated to appear in our landmark wrapper-redemption packs. But we're not done yet. Not by a long shot. (more…)