Panini America Recaps the Sights, Sounds of NBA All-Star 2015 in New York (Part One)

February 16, 2015

Panini America 2015 NBA All-Star Saturday (44)

NEW YORK — With huge assists from Modell’s Sporting Goods, the NBA and its biggest superstars, Panini America¬†helped turn a frigid week in the Big Apple into a bona fide whirlwind of a winter wonderland complete with a bustling booth at NBA House, a special sponsorhip of Rocnation’s premiere Roc City Classic hosted by Kevin Durant and Kanye West, and one blockbuster player signing after another on Saturday and Sunday at the Modell’s in Times Square.

All the while, Panini America officials were all over town securing sit-down signing sessions with current superstars and all-time greats alike for upcoming releases . . . participating in Naismith Memorabilia Basketball Hall of Fame events . . . and sitting drop-jawed by the Space Jamming performance of Minnesota Timberwolves high-flying phenom Zach LaVine during Saturday night’s Sprite Slam Dunk Contest.

It should be noted that just hours after seemingly stealing NBA All-Star 2015 Weekend, LaVine was Panini America’s special guest Sunday at Modell’s — with Slam Dunk Championship trophy in tow. But we’ll have more on that later. Today we’re delivering a must-see selection of images and video detailing everything that happened before that, including images from NBA House, the Roc City Classic and signing sessions featuring Durant, BBVA Rising Stars Challenge MVP Andrew Wiggins and Victor Oladipo.

But before we get to the images, take a few minutes to enjoy video highlights from Saturday’s Modell’s appearances by Wiggins and Oladipo — and stay tuned to The Knight’s Lance for additional coverage from NBA All-Star 2015, including an exclusive interview with LaVine.

Now, to the eye candy . . .