Panini America World Premiere Video: Collating the High-Dollar Hits

Last week on The Knight’s Lance, we premiered a special video featuring a rare look behind the scenes of the trading card production process, highlighting the slitting (cutting), overwrapping and shrink-wrapping procedures for 2010 Panini Gridiron Gear Football.

The response to that video was overwhelming and generated lots of buzz in the collecting community. It also generated a lot of questions, many of which revolved around how memorabilia and autograph cards are assembled and how they ultimately make their way into packs.

The following video should pointedly address the latter by showing you, in three segments, exactly how Panini America‘s bigger hits end up in packs.

• Reviewing the Hits — Panini America Product Development Director Ben Ecklar — inside a secure cage, no less — inspects some key hits from 2010 Panini Gridiron Gear Football just before they’re inserted into their respective “loops.” 
• Inspecting the Loops — Go along the production line to see how cards — base, parallel, insert, decoy, memorabilia, autograph — are first sorted into loops before being collated into packs.  
• Collating the Packs — Once all loops are performing according to their precise, pre-programmed drop rates, they can start the process of feeding their packs.

 Enjoy the video. Oh, and know this: At this very minute, we’re working on another “how’d-they-do-that” segment sure to be the talk of the industry when it debuts in the coming weeks.

[youtube=https://www.youtube.com/watch?v=ppKTCZA_vLw&fs=1&hl=en_US]