Panini Peek: 2010-11 Elite Black Box

July 25, 2011

The newest NBA release from the folks at Panini America promises to create a high bar for expectations at the mere mention of a name that needs no introduction among hardcore collectors: 2010-11 Elite Black Box Basketball.

It’s a name rich with high-end connotations of super-premium content for a product filled with it.

“We realize that by naming this product ‘Black Box’ we’re setting collector expectations really high as that name carries the biggest of big-ticket connotations with collectors,” says Panini America NBA Brand Manager David Porter. “But based on the incredible content that we’ve injected into Black Box, I’m certain this is a product that will not just meet those expectations, but surpass them. From five-autograph Champions cards to the first ever Panini America basketball booklet cards to the hoops introduction of the popular Crusade insert, this is a truly special debut. We spent a great deal of time developing Black Box and we’re really excited about it.”

Due out August 31, every eight-card pack of Black Box will deliver three autographed cards, two memorabilia cards and two inserts. All autograph and memorabilia cards will be numbered to 149 or less and every insert in the product will be numbered to 99 or less.

Additional highlights:

  • Booklet Cards numbered to 25 or less
  • Champions five-autograph cards featuring the 1969 Boston Celtics and 1980s Los Angeles Lakers teams numbered to 10
  • A 10-card Thunderstruck insert (honoring the Oklahoma City Thunder’s biggest superstar) numbered to 10 and signed on-card
  • Elite Series Signatures featuring trapped autographs of the NBA’s finest players, numbered to 49 or less
  • The history-making hoops debut of the popular Crusade insert, with on-card autograph, memorabilia and autographed memorabilia versions numbered to 149 or less 
  • The Crusade, Private Signings, Thunderstruck, Black & Blue, Flag Patches and USA Basketball Patches inserts will be completely signed on-card

“We understand that the content has to be there — and it will be,” Porter notes. “There is game-worn memorabilia in this set from the greatest legends of all time. There are triple autograph cards from the original Dream Team. There’s a Thunderstruck autographed insert in which every card is signed on-card. But of all the great content in here, I’m most excited about the Booklet Cards and the designs. They’re truly spectacular. This is definitely high-end and it absolutely lives up to the Black Box name.”

Stay tuned to The Knight’s Lance for continued updates on 2010-11 Elite Black Box Basketball.

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