Panini Unwrapped: 2010-11 Gold Standard Basketball (with the checklist and a prize)

July 20, 2011

When our marketing allotment of 2010-11 Gold Standard Basketball boxes finally arrived Tuesday evening, there was no one around to bust them with. In the interest of full disclosure, it took every ounce of will power I had to not fly solo for a golden edition of Panini Unwrapped.

But a product as special as Gold Standard deserves a special guest, so we brought in the big gun, NBA Brand Manager David Porter, to help walk us and talk us through the product.

Quite frankly, I was so taken aback by the beauty of the product that I only heard about every 10th word Porter said. So I’ll be happy to go back and watch the video, which includes world premiere sneak peeks of the Solid Gold 14-karat gold trading cards, the Gold Rush insert that includes a small medallion of real gold embedded into it and the Golden Ticket promotion.

Once you’ve taken all of that in, be sure to check out the product checklist below. Oh, and if you want the chance to win an unopened box of this gilded greatness, all you have to do is follow Panini Authentic on Twitter and like Panini Authentic on Facebook.

2010-11 Gold Standard Media Checklist