Panini Unwrapped: 2010-11 Panini Threads Basketball (The Designers Speak)

Panini America graphics gurus Lupe Partida and Seth Wade join Tracy Hackler for a decidedly design-intensive episode of Panini Unwrapped, starring 2010-11 Panini Threads Basketball.

Panini America graphics gurus Lupe Partida and Seth Wade join Tracy Hackler for a decidedly design-intensive episode of Panini Unwrapped, starring 2010-11 Panini Threads Basketball.

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7 Replies to “Panini Unwrapped: 2010-11 Panini Threads Basketball (The Designers Speak)”

  1. I enjoyed busting a few packs of last years Threads and this years looks even better with those Rookie Wood cards. It looks like a fun box to open with lots hits, inserts and parallels. Still not a fan of the placement of some of the jersey patches in some of Panini’s product. Please stop cutting players legs and stomaches off. Aside from that, I will be looking to buy at least several packs, but I might have to check a box out.

    ? – Design question, how many photos do the designers have to go through before they pick just the right one for a particular card?

    ? – What is the insertion rate for the Auto’d Wood Rookie cards? Is it one per hobby box?

    Thanks for the preview Tracy!!!

    1. Good feedback as always, Charles. Yes, the wood Rookie Cards fall one per hobby box. As for the selection of photos, we actually have a photo department that pores over tons of great photography to select the best ones to match the design and orientation of the card.

  2. Awesome video!

    Wade & Partida both did an excellent job on this year’s “Threads”; some beautiful looking cards in there, for sure. (My personal favourites are the “Rookie Collection”, “All-Time Big Men”, “Century Collection” & of course, the die-cut “Team Threads”)

    Interesting to have their insight in this video, too. Never gave too much thought about the pressure they must feel to come out with fresh, clean looking designs to please consumers, sometimes having to factor in that an autograph or swatch will need to be placed here and there, in a sense limiting what they’re able to do.

  3. Panini needs to have the designers create different versions of each card design for insert/relic/jumo relic/auto only/relic auto/jumbo relic.

    Using the same design and just adding or removing things makes most of the cards look incomplete. You see it and say “oh, this is where the auto should have been”, etc…

    I’ve been saying this for years but nothing ever changes. I’ve finally seen others realize this as well, but the powers that be obviously don’t.

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