#PaniniWildCard Promo Preparing for NFL Conference Championship Weekend

The first two weekends of Panini America’s wildly popular (pun intended) #PaniniWildCard promotion have been nothing short of a social-media, Twitter-frenzy free-for-all. That promises to continue this weekend as we honor the NFC and AFC Conference Championship Games. But this time, we’re switching things up just a bit.

We want you to visit your local hobby shop or mass retail outlet anytime between now and kickoff on Sunday, buy a box of Panini America product, open it at that location and Tweet us a pic — using the #PaniniWildCard hash tag — of you doing just that. We’ll start awarding boxes as prizes during the first quarter of the NFC Championship Game between the San Francisco 49ers and Atlanta Falcons and continue awarding at least one box per quarter through the end of the AFC Championship Game between the Baltimore Ravens and New England Patriots.

Oh, and since we know not everyone has a hobby shop or card-carrying retail outlet near them, we’re also going to randomly reward boxes to four customers who make a purchase this weekend at iCollectPanini.com using the WildCard promo code.

And here’s one more thing while we’re on the topic: If the #PaniniWildCard hash tag trends (for the third consecutive weekend) at any point during Sunday’s conference championship games, we’re going to randomly award boxes to four lucky followers.

So that’s the plan for this weekend. Got all that? We look forward to another fun-filled few days with the greatest collectors on the planet — and be sure to follow us on a Twitter so you don’t miss a thing.