BACKSHEDEUR SANDERS SIGNS EXCLUSIVE AUTOGRAPH TRADING CARD DEAL WITH PANINI AMERICA
Irving, TX – April 9, 2025 – Panini America, the world’s largest sports and entertainment collectibles company and the official trading card partner of the NFL, announced today an exclusive, autographed trading card agreement with former University of Colorado, Boulder quarterback Shedeur Sanders.
Sanders is projected as one of the top picks in this month’s NFL Draft. He was named the 2024 Big 12 Offensive Player of the Year, and won the Johnny Unitas Golden Arm Award, which is given to the best upperclassman quarterback in college football. Sanders threw for a school-record 4,134 yards and 37 touchdowns for the Buffaloes last season. He also led the nation with a 74% completion rate.
During the partnership, Panini will showcase Sanders throughout its lines of Panini NFL products, including their Instant Card platform, and he will be featured in select Panini marketing activations. Panini will also work on a number of initiatives that are important to Shedeur.
“We are proud to have Shedeur joining our team of exclusive athletes at Panini,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America. “He is an exciting player whom we have enjoyed getting to know, and we look forward to sharing his products with fans and collectors. Shedeur has a very unique perspective and we look forward to working with him to bring some of the key initiatives important to him to life.”
“This partnership with Panini is a great fit for me and it seemed so natural that it just made sense,” said Shedeur Sanders. “As a kid, I grew up watching my dad sign Panini trading cards – to know that I’m now going to have my own Panini trading cards and that kids are going to want to collect mine, is a blessing.”
About Panini America
Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, LIV Golf, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.
Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or
http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.
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