Panini Unwrapped Lunch Special: Taco Bell, NBA Hoops Trading Cards and a Contest

During a recent and overwhelmingly satisfying lunch break, Panini America's Jason Howarth, Tracy Hackler and Scott Prusha took a quick trip up the highway to the nearest Taco Bell for a savory combination of Doritos Locos Tacos, NBA Hoops trading cards and one insanely good time. In fact, when the trio finally consumed the seemingly countless kid's meals they'd ordered,…

Panini America, Taco Bell Team Up for Tasty 150-Card NBA Hoops Kid’s Meal Set

There's simply no way to overstate the manifold magnificence of Taco Bell's Doritos Locos Tacos. For my money, they represent arguably the most delectable development in recent culinary history. But no matter how compellingly consumable and overwhelmingly popular they've become (in original or new Cool Ranch form), they still may not be the most important factor driving kids and collectors…

2012-13 NBA Hoops Stars in a Watch & Win Episode of Panini America Unwrapped

[youtube https://www.youtube.com/watch?v=m-zTrg1wOTA&w=600&h=338] Join Panini America's Tracy Hackler and Chris Reed for a must-see episode of Panini Unwrapped starring 2012-13 NBA Hoops Basketball, the first NBA product of the new collecting season featuring Panini America's historic Double Rookie Class, the first installment of the cross-brand Kobe Anthology set and so much more. After the video, simply leave your candid feedback on…

Panini America Shares Highlights from the First Box of 2012-13 NBA Hoops Basketball

I have a confession to make: The Panini America Marketing team didn't wait until its traditional taping of Panini Unwrapped -- like we normally do -- to open our first box of 2012-13 NBA Hoops. Like most basketball collectors, we simply couldn't wait. So when Humberto Percy dropped off the marketing allotment of Hoops boxes last night, it was too late…

The Panini America Quality Control Gallery: 2012-13 NBA Hoops Basketball (59 images)

Just for grins, let's take quick inventory of everything that next week's release of 2012-13 NBA Hoops Basketball, the first NBA product of the new season, has in store for collectors. A historic massive Double Rookie Class? Check. The first official Rookie Cards of Kyrie Irving, Kenneth Faried, Anthony Davis and so many other young superstars from the 2011 and 2012 NBA Draft…

Panini America to Honor Kobe Bryant with Special Card Set in All 2012-13 Products

Panini America, the world’s largest sports and entertainment collectibles company and the exclusive trading card partner of the NBA, will pay tribute to Los Angeles Lakers guard Kobe Bryant during the 2012-13 season with a unique year-long trading card set, Kobe Anthology, devoted exclusively to the five-time NBA champion. One five-card pack of Kobe Anthology cards will be included inside…

Panini America Peeks 2012-13 NBA Hoops & Its Massive Double Rookie Card Crop

As the 2011-12 NBA season enters its final, championship-clinching weeks, last night's NBA Draft Lottery selection process unofficially signaled the international basketball focus ever so slightly shifting toward the 2012-13 NBA season. And nothing can usher in the start of next season quite like the new-card smell of the year's first NBA trading card release: 2012-13 NBA Hoops. (more…)