Lights, Camera, Action: Rookie Cards Arrive from the 2017 NBA Rookie Photo Shoot

TARRYTOWN, N.Y. -- Well, that didn't take long. Within minutes of being photographed yesterday during the 2017 Panini America NBA Rookie Photo Shoot, the 39 players in attendance already had appeared on their first NBA Rookie Cards thanks to the real-time Panini Instant platform. The cards, available now for a limited time, received rave reviews from the players themselves yesterday.…

Instant Impact: Cards of Top NBA Rookies in Uniform Available Now on Panini Instant

TARRYTOWN, N.Y. — Panini America officials plan to make the most of the next three days at the 2017 NBA Rookie Photo Shoot by capturing the compelling content (autographs, memorabilia, photography, video and more) that will drive the company’s NBA trading card products for the entire 2017-18 season and beyond. And a big part of the company's plans will be using…