How 5-Hour Energy Helped Panini America Survive Six Whirlwind Weeks on the Road

[youtube https://www.youtube.com/watch?v=TK7C6Gzepx0&w=585&h=327] In what has to be one of the most rigorous travel schedules in the history of major sports marketing, the Panini America team just finished a six-week whirlwind tour that included meaningful activation at the 2012 NFLPA Collegiate Bowl in Los Angeles, the 2012 NHL All-Star Game in Ottawa, Super Bowl XLVI in Indianapolis and, just last weekend,…