How 5-Hour Energy Helped Panini America Survive Six Whirlwind Weeks on the Road

February 28, 2012

In what has to be one of the most rigorous travel schedules in the history of major sports marketing, the Panini America team just finished a six-week whirlwind tour that included meaningful activation at the 2012 NFLPA Collegiate Bowl in Los Angeles, the 2012 NHL All-Star Game in Ottawa, Super Bowl XLVI in Indianapolis and, just last weekend, the 2012 NBA All-Star Game in Orlando.

And through it all (the early morning flights, the late nights at the booth, the meetings, the fun), Panini America officials stayed awake, stayed alert and stayed on their toes with a little help from 5-Hour Energy.

But before we embarked on our six-week tour of North America, we sat down with 5-Hour Energy’s Jill Blair-Turner to get adequately prepared. Enjoy the interview. And know this: Before she left, we hit Blair-Turner up for enough 5-Hour Energy to get us through the next rush of trips, including the 2012 Industry Summit in Las Vegas, the 2012 NFL Draft in New York, the 2012 NFL PLAYERS Rookie Premiere in Los Angeles — and anything else that may come up between now and then.

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