Panini America Delivers Detailed First Look at 2017 Donruss Optic Baseball (Gallery)

The Optic revolution that first began captivating collectors when 2016 Donruss Optic Baseball arrived last July is still going strong today, almost 11 months later. The undeniable appeal of Optic's hardball debut gave way to similarly successful launches in the NFL and the NBA. The obvious question now, of course, is what do Panini America's baseball product developers have planned…

Revamped 2016 Elite Extra Edition Baseball Stars in New Episode of Panini Unwrapped

Panini America's completely revamped 2016 Elite Extra Edition Baseball released earlier this week equipped with a bold new packaging configuration (five cards per pack, five packs per box) and a hit-heavy scheme that makes for a box-break experience unlike the Elite Extra Edition brand has ever seen. To illustrate that point, Panini America's Tracy Hackler and Tim Trout sat down…

Teaser Gallery: Panini America Breaks Four Boxes of 2016 Elite Extra Edition Baseball

It wasn't like Panini America's popular Elite Extra Edition Baseball franchise needed a radical overhaul. For the better part of the past 13 years, the product has endeared itself to prospectors looking for early trading cards and autographs of baseball's future superstars. But after years of more-traditional packaging and value configurations, Panini America's Baseball Product Development team set out to boldly remake…

The Panini America Quality Control Gallery: 2016 Elite Extra Edition Baseball

Seemingly everything about Panini America's popular prospecting product known as Elite Extra Edition Baseball has changed for 2016. New look. New logo. New content. New configuration. Indeed, when 2016 Elite Extra Edition Baseball arrives in hobby shops across North America next Wednesday, it will deliver a refreshing departure from the EEEs of the past while still delivering some of the…

Breaking News: Manny Machado Returns 2010 Donruss Elite Extra Edition Autos!

In a late-breaking development that was as completely unexpected as it should be universally embraced by the passionate prospecting community, highly touted Baltimore Orioles prospect Manny Machado finally returned his 2010 Donruss Elite Extra Edition autographs to the company. But no one, it should be noted, is happier with this special delivery than Panini America Brand Manager Mike Payne, who developed 2010…
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