Experts: Panini America’s 2014 Black Friday Promotion Packs $1.5 Million Impact
Crediting additional manufacturer lead time and greater strategic planning from participating hobby shops, collectibles industry experts on Friday estimated the financial impact of Panini America's 2014 Black Friday promotion to be $1.5 million, an 11 percent increase over 2013. “Key enhancements from Panini America – especially a pre-Thanksgiving release date for Black Friday packs and longer lead times throughout – definitely…