The Panini Group, NBA Announce Multiyear Extension of Exclusive Partnership

The National Basketball Association (NBA) and the Panini Group — the world’s largest sports and entertainment collectibles company — today announced a long-term, multiyear extension of its exclusive partnership, which began in 2009. Panini will remain the exclusive trading card and sticker partner for the NBA globally. The Panini Group’s U.S. subsidiary, Panini America, will continue to manage the partnership. “We’re honored that the NBA has entrusted…