The Return of Hoops SLAM Inc. Cover Cards

DETAILS:  Panini America is excited to be bringing back the SLAM Cover Cards in 2021-22 Hoops NBA Basketball retail products. This wildly popular insert set was first introduced last season and immediately found an audience of enthusiastic collectors.  The set is based on actual cover art SLAM has featured over the years. The 2021 Hoops set features a brand new…

The Inside Story of How the Iconic SLAM Magazine Got its Own Insert in Panini America’s 2020-21 NBA Hoops Basketball

Last February, just weeks before a global pandemic began ravaging the U.S., and altering -- in some ways seemingly forever -- the way business gets done, some business was getting done the old-fashioned way. Face-to-face, through spirited conversation among passionate professionals. The setting in this case? Inside Panini America's All-Star VIP Lounge in Chicago during 2020 NBA All-Star Weekend. The…