Panini America Behind the Scenes: Inside The “Kobe” Conference Room

Every Monday morning, I join Scott Prusha, my product-promoting partner, for a weekly marketing meeting with Jason Howarth, Panini America's Vice President of Marketing and, more importantly, our boss. With so much exciting, marketable stuff going on around us all the time, no two meetings are ever quite the same. Well, aside from two key facts: The weekly marketing meetings always start the same…

‘Whose Autographs Arrived Today?’ Contest Answers Revealed, Winner Announced

OK, so last week we unveiled a "Whose Autographs Arrived Today?" contest and asked visitors to identify 12 unidentified autographs from that day's list of arrivals. Well, judging by the overwhelming response (thank you very much), this appears to be a contest worth revisiting sooner rather than later. While we included quite a few "gimmes" on our list of 12,…

From the Floor: 2010 Toronto Fall Expo

In addition to being a darn fine marketing guy, Panini America's Scott Prusha is also something of a budding photographer. It's an enticing combination to be sure, and one that leads to opportunities such as this to showcase the opening hours of the 2010 Toronto Fall Expo. Prusha packed his belongings and headed north of the border Thursday morning -- along with Panini teammates Al…

On the Routing Table Today: Limited, Century Collection, Timeless Treasures

I was high-tailing it down the far corridor toward the Product Development room today when I was stopped in my size-10 tracks by the vibrant, stop-sign-red shade of paperwork perched predominantly atop the infamous  "routing table." In particular, these gifted pieces of paper contained the first gorgeous looks I'd seen of some inserts slated for 2010 Century Collection, due out in late December. Based on this early glance, it's…
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