Panini America On Location: The Sights and Sounds from Day 3 at the 2011 National

Chicago-based freelance writer Dan Campana contributed to this report and will file updates and images to The Knight’s Lance throughout the week.  ROSEMONT, Ill. -- It shouldn’t be this simple. But for one lucky Panini America collector late Friday morning, it was. Chicago-area hobbyist Dan Piehl walked up to Panini America's Tracy Hackler innocently enough. He just wanted to say hello, shake…

Panini America On Location: Scott Prusha Addresses Wrapper Redemption Madness

[youtube https://www.youtube.com/watch?v=-4NJhM6LC7k&w=585&h=363] ROSEMONT, Ill. -- In this must-see video from the 32nd Annual National Sports Collectors Convention, Panini America Marketing Manager Scott Prusha discusses the sheer madness behind this year's wrapper-redemption program. You'll also get a great look at some of the best early hits to come from those shiny silver packs.

Panini America Provides Specifics on Its National Wrapper Redemption Program

With the National Sports Collectors Convention set to take place starting Wednesday in Chicago, we thought it might be a good idea to detail the specifics of our highly anticipated wrapper-redemption program. We've spent the last two weeks showing you all t he goodies you can get from our packs, but we never really told you how you can get them. So,…

Autographs Set to Spike Panini America’s Wrapper-Redemption Packs at the National

It's no secret that we at Panini America bring out the big guns every year for the National Sports Collectors Convention. As you've seen so far, we aim to please once again when the 32nd annual NSCC kicks off next week in Rosemont, Ill. In recent weeks we've slowly and seductively provided the savory details surrounding our plans for this year's show, including information…

National Intrigue: Panini America Previews Its Redemption Prizes for the 2011 National

As one of the top two vote-getters in our Knight’s Lance Readers Choice Weekend poll, this story is being brought to you by . . . well . . . you. The following gallery showcases just some of the Panini America wrapper-redemption prizes for the 2011 National Sports Collectors Convention. There's no rest for the weary here at Panini America (not that any of us are complaining).…

Panini America Behind the Scenes Video: A Fascinating Tour of the Prepress Process

Spoiler alert: There's no design studio behind the two elaborate wooden doors clearly labeled "Design Studio" just to your right as you enter Panini America HQ. Tucked past those doors instead -- stealthily, strategically -- is a dimly lit lair perpetually humming with a mesmerizingly quiet buzz. Indeed, take a stroll through the Panini America Prepress Department and you'll likely find it to be a simply magical experience. (more…)

Panini America Announces Leadership Role in the 2011 Industry Summit

With a company-wide mantra touting 2011 as “The Year of the Hobby Shop,” Panini America officials will participate in the 2011 Industry Summit and introduce a comprehensive commitment to independent sports and entertainment collectible retailers, company executives revealed today. “We made the biggest splash at the inaugural Industry Summit last year by giving attendees a glimpse into our long-term dedication…

Panini America’s Week in Review

Yeah, I guess you could say we had a pretty busy seven days at The Knight's Lance. We had wall-to-wall Super Bowl coverage, an award-worthy Green Bay Packers collector, jaw-dropping galleries of upcoming Panini America products, celebrity box busts, a contest to reward one lucky collector with a 2010 Playoff Contenders Tim Tebow Rookie Ticket and an update on the…
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