National Signing Days, Panini America Style
In a whirlwind week earmarked by massive marketing activation at some of the most prestigious sporting events in the world, the Panini America team managed to conduct two successful show appearances simultaneously (the 2011 NHL All-Star Game in Raleigh, N.C., and Super Bowl XLV) and more player autographs than National Signing Day, which, coincidentally, took place Wednesday. Indeed, from NHL…
The State of Redemption Cards
The following response was sent to a customer from Panini America Vice President Jim Dryden regarding the state of redemption cards. We felt it was worth sharing with all Panini America customers. First of all, thanks to all Panini America customers for purchasing our products. We appreciate your business. Please know that your support is as vital to our success now as it’s…
The State of Redemption Cards
The following response was sent to a customer from Panini America Vice President Jim Dryden regarding the state of redemption cards. We felt it was worth sharing with all Panini America customers. First of all, thanks to all Panini America customers for purchasing our products. We appreciate your business. Please know that your support is as vital to our success now as it’s…
Panini America Behind the Scenes: Inside The “Kobe” Conference Room
Every Monday morning, I join Scott Prusha, my product-promoting partner, for a weekly marketing meeting with Jason Howarth, Panini America's Vice President of Marketing and, more importantly, our boss. With so much exciting, marketable stuff going on around us all the time, no two meetings are ever quite the same. Well, aside from two key facts: The weekly marketing meetings always start the same…
‘Whose Autographs Arrived Today?’ Contest Answers Revealed, Winner Announced
OK, so last week we unveiled a "Whose Autographs Arrived Today?" contest and asked visitors to identify 12 unidentified autographs from that day's list of arrivals. Well, judging by the overwhelming response (thank you very much), this appears to be a contest worth revisiting sooner rather than later. While we included quite a few "gimmes" on our list of 12,…
From the Floor: 2010 Toronto Fall Expo
In addition to being a darn fine marketing guy, Panini America's Scott Prusha is also something of a budding photographer. It's an enticing combination to be sure, and one that leads to opportunities such as this to showcase the opening hours of the 2010 Toronto Fall Expo. Prusha packed his belongings and headed north of the border Thursday morning -- along with Panini teammates Al…
On the Routing Table Today: Limited, Century Collection, Timeless Treasures
I was high-tailing it down the far corridor toward the Product Development room today when I was stopped in my size-10 tracks by the vibrant, stop-sign-red shade of paperwork perched predominantly atop the infamous "routing table." In particular, these gifted pieces of paper contained the first gorgeous looks I'd seen of some inserts slated for 2010 Century Collection, due out in late December. Based on this early glance, it's…
Panini America’s ‘Name That Segment’ Contest Down to Three Finalists
A few weeks back, during a must-see break of 2010 Absolute Memorabilia Football, your humble hosts seemingly had it all -- charm, charisma, personality, wisdom, humor. Well, at least one of them did. What those hosts didn't have, however, was a name for the segment. (more…)