The Happiest Award on Earth
Panini America took home a most prestigious piece of hardware recently that had nothing to do with Kobe Bryant, John Wall, Peyton Manning, Tim Tebow or Alexander Ovechkin. No, the superstars of this particular product were way more animated. Literally.
During the Disney Consumer Products North America Sales Meeting Entertainment Showcase held earlier this month at Disneyland, Panini America was honored with the 2010 Product Quality Award for Marketing Impact for its work on the official Toy Story 3 Sticker and Album Collection.
“This a very prestigious award and something that we are extremely proud of,” said Panini America CEO Mark Warsop. “In the 30 years that Panini has been publishing licensed Disney collections, this is only the third honor of this type that the company has won.”
The award pays tribute to “excellence and creativity, committment to the Disney brand, and effective collaboration with the Disney team.”
In 2011, Panini America will be striving for a repeat performance when it launches the official Cars 2 Sticker and Album Collection.