Video & Gallery: The Sights and Sounds from Panini America’s Black Friday Phenomenon

Panini America’s Black Friday promotion absolutely rocked collecting’s social media universe yesterday as hobbyists and hobby shops around the country lit up Twitter and Facebook with all-day accounts of huge hits, heavy buzz and positive reaction created by the company’s nationwide wrapper-redemption program.

Yesterday we shared just some of the exciting images with readers of The Knight’s Lance. Today, as the promotion continues its thrilling ride in hobby shops around the country and online at iCollectPanini.com, we’ve got more must-see images and a special video shot on-location inside Big League Cards in Casselberry, Fla., and produced by videographer extraordinaire Tom “The Ripper” Key.

Much of today’s gallery includes images shot by Panini America collector — and former Knight’s Lance contributor — Ryan Schear during his Black Friday excursion to Mike’s Stadium Sports Cards in Aurora, Colo. Additional images capture the excitement on display at Sports Cards Plus in San Antonio, Texas, and Scott’s Collectibles in Kannapolis, N.C.

First, the must-see video . . .

[youtube https://www.youtube.com/watch?v=iYohc6pNjIk&w=585&h=327]

And now, the must-see images . . .