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Record Web Traffic Generates Rapid Sellout of 2017-18 Prizm Basketball 1st Off The Line

November 15, 2017

Red Shimmer Main

Panini America unintentionally created an industrywide furor earlier today when company officials opened up the preorder window for 2017-18 Prizm Basketball “1st Off The Line” boxes, a development that lead to an unprecedented spike in web traffic to the official online store and the Panini Direct app. The result: More than 120,000 web sessions, a temporary decline in website performance and a quick sellout of the product. Clear indicators one and all that the 2017-18 NBA rookie class is going to be a mammoth driver for the licensed trading card market this season and well beyond. 

2017-18 Prizm Basketball will arrive in hobby shops across North America on November 29. “1st Off The Line” boxes include two bonus Red Shimmer Prizm parallels numbered to just eight. In addition, retail versions of 2017-18 Prizm Basketball will arrive on store shelves a few weeks after the hobby version at retailers including Walmart and Target.

Panini America’s unique “1st Off The Line” program began in September and offers customers on the official online store and the Panini Direct app early access to select products with exclusive content at the suggested retail price. There will be additional 2017-18 NBA products as part of “1st Off The Line” program and more information will be communicated closer to those release dates. Stay tuned to The Knight’s Lance for additional information. And if you haven’t already, be sure to download the Panini Direct app and enable push notifications to get all the latest news and updates.

3 Comments leave one →
  1. jpogs permalink
    November 15, 2017 5:13 pm

    please put captcha to avoid botting in the site or apps!

  2. November 15, 2017 5:40 pm

    Experienced that firsthand. No website connection = no boxes for me. Oh well, at least I got Prizm football 1st off the line!

    What’s next for 1st off the line? When will we hear about Panini Black Friday!


  1. Panini America’s “1st Off The Line” Program Continues with 2017 Flawless Baseball | The Knight's Lance

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