PANINI AMERICA STEPS INTO 7 ON 7: NAMED THE EXCLUSIVE TRADING CARD PARTNER OF THE SOUTH FLORIDA EXPRESS

Exclusive Agreement with Premier 7 on 7 Football Program

Irving, TX – October 15, 2025 – Panini America, the world’s largest sports and entertainment collectibles company, has announced an exclusive, multi-year partnership with the South Florida Express (SFE), the nation’s first 7 on 7 football program, which has captured four national championships and served as a training ground for numerous NFL and college football players. It marks the first time Panini America has entered the 7 on 7 space.

Panini will create trading cards for SFE athletes across the organization’s multiple youth teams and activate onsite at select SFE events. The Panini logo will appear on SFE jerseys, and Panini and SFE will also collaborate on select marketing initiatives, including content and brand development.

“Teaming up with SFE as their Exclusive Trading Card Partner provides us with another opportunity to celebrate and support athletes at all levels,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini. “We’ve looked at the 7 on 7 space for a while and SFE was the logical team to partner with as we enter this space based on the SFE organization and the elite players they produce on an annual basis. We are excited to be working with SFE and look forward to bringing our partnership to life.”

For more than 20 years, SFE has provided an opportunity for football players to train and compete under the tutelage of some of South Florida’s top coaches. Hundreds of athletes have been part of the SFE program, and alumni include NFL players such as Geno Smith, Travis Hunter (Panini Exclusive athlete), Amari Cooper, and Teddy Bridgewater, and current college stars including Panini exclusive athlete Florida WR Vernell Brown III, as well as Jeremiah Smith and Carnell Tate of Ohio State.

“At SFE, we’ve always believed that success goes far beyond the scoreboard. Our mission has never been just about winning games. It’s about preparing these young men for the next level, on and off the field,” said Brett Goetz, Co-Founder of SFE “Partnering with Panini America represents the next evolution of that mission, giving our athletes meaningful exposure and opportunities in a thoughtful, future-focused way. This collaboration reinforces what SFE stands for: access, growth, and the development of leaders who will excel long after their playing days.”

About Panini America

Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NASCAR, FIFA, LIV Golf, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.

Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or
http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.

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CONTACTS:

Taylor Strategy
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