The Panini America Interview: Portland Trailblazers Superstar LaMarcus Aldridge

[youtube] Yesterday we told you about how Panini America partnered with the NBA late last week to bring Portland Trailblazers superstar LaMarcus Aldridge and Dallas Mavericks legend Derek Harper to two Dallas-area hobby shops. During Aldridge's Saturday visit to Nick's Sports Cards in Dallas, he sat down with Panini America Marketing Manager Chris Reed for this exclusive interview. (more…)

LaMarcus Aldridge, Derek Harper Highlight Local NBA Finals Hobby Shop Appearances

Panini America and the NBA partnered late last week to bring Portland Trailblazers superstar LaMarcus Aldridge and Dallas Mavericks legend Derek Harper to two Dallas-area hobby shops in honor or the ongoing NBA Finals. The appearances -- last Friday at SMP Sports Cards in Grapevine, Texas (Harper) and Saturday at Nick's Sports Cards in Dallas (Aldridge) -- featured good times aplenty, free autographs for all…

Panini’s Plans for the 2011 Spring Expo

Officials at Panini America recently released details for the upcoming 2011 Toronto Sportcard and Memorabilia Spring Expo (beginning April 29 at the Toronto International Centre) and once again will aim to please hockey collectors with a trademark wrapper redemption program. Panini has developed a 13-card redemption set updating 2010-11 Donruss Hockey, including 10 Rated Rookies. (more…)

Black Box Winners Announced!

In an effort to bring the feel-good hobby vibe of the 2011 Industry Summit to collectors at home, we conducted a contest earlier this week to award Black Boxes to five lucky Panini America video box busters. The rules were simple: Go to your local hobby shop and purchase a hobby box of Panini America trading cards, video the break at the…

Panini America on Location: The Black Box Receiving Line at the 2011 Industry Summit

[youtube] LAS VEGAS -- Following weeks of buildup and considerable hype, Panini America officials finally distributed their coveted Black Boxes on Monday afternoon at the 2011 Industry Summit at The Orleans Hotel & Casino. This exclusive video, shot by company creative director Brandon Lesley, captures the customary frenzy, excitement and collection-making cornerstones resulting from the Black Box receiving line. (more…)

Video: Panini VP Mike Anderson Details New Distribution Plan at Industry Summit

LAS VEGAS -- Mike Anderson, Vice President of Sales for Panini America, provided extensive details at this week's 2011 Industry Summit of the company's well-publicized new distribution and pricing policies. See exactly what Anderson had to say during Panini America's Monday address to more than 150 sports collectibles retailers in this revealing two-part video. (more…)

Panini America on Location: A Fruitful First Day at the 2011 Industry Summit (Gallery)

LAS VEGAS -- During a first day full of positive buzz and seemingly industry-wide optimism, Panini America made the biggest splash at the 2011 Industry Summit by revealing the details surrounding its much-discussed new distribution policy and unveiling plans for the industry's first HD video trading card. Oh, and there was also that little matter of dispensing the company's perpetually popular Black Boxes. (more…)

Panini Sales VP Mike Anderson Addresses New Distribution Policy, ‘MAPP’ Pricing

LAS VEGAS -- Aside from Panini America's trademark Black Boxes, arguably the single most anticipated aspect of the 2011 Industry Summit came Monday afternoon with the long-awaited public unveiling of the company's new distribution plan and pricing policy. Mike Anderson, Panini America Vice President of Sales, sat down with The Knight's Lance to provide an exclusive first look at some of the pertinent…
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