Panini America Delivers Detailed First Look at 2017 Donruss Optic Baseball (Gallery)

The Optic revolution that first began captivating collectors when 2016 Donruss Optic Baseball arrived last July is still going strong today, almost 11 months later. The undeniable appeal of Optic's hardball debut gave way to similarly successful launches in the NFL and the NBA. The obvious question now, of course, is what do Panini America's baseball product developers have planned…

Panini America Provides Detailed First Look at 2016 Select Football (Preview Gallery)

Panini America's Select Football franchise benefits from the same popular technology, many of the same parallel colors and some of the same players as its Optichrome-enhanced Prizm Football family member. But the real allure of Select Football always has been that it still manages to stand on its own merits as a vibrant part of any collecting season. That promises…

Teaser Gallery: Panini America Cracks Open Two Early Boxes of 2016-17 Select Soccer

The debut edition of Panini America's Select Soccer franchise last season set the tone, giving soccer collectors who hadn't yet been exposed to the Optichrome effects of the Select experience a crash course in what has worked so well for so long in the worlds of basketball and football. For its highly anticipated sophomore release, Panini America is striving to…

2016-17 Prizm Basketball Stars in a Must-See Episode of Panini Unwrapped (Video)

Panini America's highly anticipated 2016-17 Prizm Basketball arrived in hobby shops across North America yesterday, marking the official start of an exciting new Rainbow Chase for many collectors. For others, the release simply offered the first chance to land rookie ink in vibrantly hued Prizm formats. But no matter what aspect of Prizm Basketball appeals to you, this much is…

Teaser Gallery: Panini America Breaks Two Early Boxes of 2016-17 Prizm Basketball

This time tomorrow, Americans will be welcoming (or not welcoming, depending on your personal leanings) a new President. And while there's no denying the bitterness of a riveting campaign season that pitted Hillary Clinton vs. Donald Trump, we think we have a platform on which everyone, regardless of party affiliation, can stand: Panini America's 2016-17 Prizm Basketball. The colors. The…

The Panini America Quality Control Gallery: 2016-17 Spectra Soccer (90+ Sweet Pics)

One week from today, Panini America's Optichrome-infused  Spectra brand will spread its wings into another sport with the cavalcade of niceties (thick stock, vibrantly colored Prizm parallels, rare die-cuts, loaded autograph and memorabilia rosters) that have made the brand a perennial favorite in football and basketball, and bolstered by a checklist featuring the greatest soccer stars on the planet. Set…

Panini America Provides Detailed First Look at 2016 Prizm Football (Preview Gallery)

The rainbow is rich. It is resplendent. It is refractive. And it is returning. Panini America's popular Prizm Football franchise is preparing for the 2016 NFL season just as it's prepared during each of its previous four seasons: By breaking out a technicolor treasure trove of new Prizm parallel possibilities in a hobby-jumbo format high on eye-appeal. Set to arrive…

The Panini America Quality Control Gallery: 2015-16 Prizm Basketball (100+ Pics)

In seven short days, the newest installment of Panini America's Prizm Basketball, annually one of the NBA's most colorful and captivating trading card products, will arrive in hobby shops across North America -- and it will do so boasting the trademark blend of vibrantly hued Prizm parallels and stacked autographed checklist that has made the brand a collecting staple. In the…
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