Panini America On-Location Video: Scenes from the 2011 Pop Warner Adrenalyn Bowl
[youtube=https://www.youtube.com/watch?v=hG_VKooLJGs&w=480&h=390] ARLINGTON, TEXAS -- Last Saturday morning, just one day before Super Bowl XLV, Panini America and Pop Warner joined forces to present the 2011 Pop Warner Adrenalyn Bowl at Sam Houston High School, located within an Aaron Rodgers deep ball of the colossus known as Cowboys Stadium. NFL superstars Brandon Lloyd of the Denver Broncos and Kevin Kolb of…
National Signing Days, Panini America Style
In a whirlwind week earmarked by massive marketing activation at some of the most prestigious sporting events in the world, the Panini America team managed to conduct two successful show appearances simultaneously (the 2011 NHL All-Star Game in Raleigh, N.C., and Super Bowl XLV) and more player autographs than National Signing Day, which, coincidentally, took place Wednesday. Indeed, from NHL…
Panini America On Location: Ryan Mallett Makes the Rounds on Radio Row
[youtube=https://www.youtube.com/watch?v=643nlyays5w&w=480&h=390] DALLAS -- Former Arkansas Razorbacks superstar quarterback Ryan Mallett made the rounds at the Super Bowl XLV media center on Thursday afternoon to promote his role as a coach in Saturday's 2011 Pop Warner Panini Adrenalyn Bowl. The skyscraping signal-caller with huge NFL potential stood head and shoulders above just about everyone on "Radio Row" -- literally. Turns out…
Show Us Your Championship Card and You Could Win a Panini Super Bowl Prize Pack
We all have it: That one Panini America football card that stands tall above all the others in our collection. The one we'd keep at the expense of every other card we own. It's the Lombardi Trophy in our collection . . . and it's sweet. Mine? That's easy. It's the one a dorky-looking me is holding in the picture above…
All-Star NFL Players Highlight Saturday’s Pop Warner Panini Adrenalyn Bowl
Pop Warner and Panini America will host the fourth-annual Pop Warner Adrenalyn Bowl on Saturday at Sam Houston High School in Arlington, Texas, as part of Super Bowl XLV Week festivities. Denver Broncos Pro Bowl wide receiver Brandon Lloyd and Philadelphia Eagles quarterback Kevin Kolb will team up against former Arkansas Razorbacks quarterback and first-round NFL Draft prospect Ryan Mallett…
Panini America On Location: A Massive Gallery of Super Bowl XLV Week Activities
DALLAS -- More than six inches of overnight snow has turned this already-frozen Friday in North Texas into something of a freaky Friday, just three days removed from the showcase that is Super Bowl XLV. For those of us at Panini America, things are just starting to heat up. Indeed, with enough events and enough activation to keep us on…
Panini America On Location: Week 2 Kicks Off at the 2011 NFL Experience
DALLAS -- It's a frigid 16 degrees outside the Dallas Convention Center. Inside, things are starting to heat up as the 2011 NFL Experience enters its second week. Virtually every school in North Texas has been closed the last two days as the Metroplex copes with a once-every-two-decades winter storm. The good news: That means more foot traffic inside the NFL Experience, where…
The NBA, Panini America Join Forces Again for Starting 5 Hobby Shop Promotion
The calendar flipping to February can mean only one thing (well, it can mean a few things; but for those of us with collecting genes, it means at least one thing): Basketball cards are about to take center stage – uh, center court – at hobby shops around the country. The NBA and Panini America have joined forces again this…
Panini America On Location: A Raucous NHL All-Star Weekend in Raleigh, N.C.
RALEIGH, N.C. -- We just thought Friday was wild and woolly during the first day of 2011 NHL All-Star Weekend. Turns out it was nothing more than an ice-breaking appetizer. Indeed the weekend gave way to a frenzied, festive free-for-fall that featured show-stealing Panini America activation at both the Raleigh Convention Center for NHL Fan Fair and at the RBC Center for a massive sampling opportunity…
Panini America On Location: Sights from the 2011 NFL Experience
With the big game now officially a week away, Saturday at the NFL Experience has "officially" become the kickoff to Super Bowl week. With snow predicted next week in North Texas, the Dallas Convention Center was smoking hot as pigskin fanatics gazed upon more than 850,000 square feet of football heaven. With so much to see, I only had time…