Panini America Prepares for the 2011 NHL All-Star Game: The Gradual Reveal

Beginning Friday at the Raleigh Convention Center in Raleigh, N.C., Panini America will aim to dazzle a decided hockey contingent with a multi-faceted, fan-friendly approach to the 2011 NHL All-Star Fan Fair. The show, held in conjunction with Sunday's NHL All-Star Game, will be the company's first as a member of the NHL family. Rest assured, we're putting our best foot…

Denver Nugget Chris ‘Birdman’ Andersen Touches Down in Colorado Card Shop

When Mike Fruitman, owner of Mike’s Stadium Sportscards in Aurora, Colo., contacted Panini America in late November to tell us he was conducting a signing with Colorado cult hero Chris “Birdman” Andersen of the Denver Nuggets, we were only too happy to help. Come on, Andersen stands 6-10, weighs 228 pounds and sports more colorful tattoos than a whole season’s…

Panini America, Kids Foot Locker Team Up for Unique Holiday Promotion

Just in time for last-minute holiday shopping, Panini America officially licensed NBA trading cards -- the ideal stocking stuffer - will take center stage at more than 100 Kids Foot Locker stores around the country. Kids Foot Locker shoppers who spend $20 on NBA-licensed merchandise will receive an exclusive gift with that purchase: A six-card pack of 2010-11 Panini Rookies…

The Sights & Sounds of Panini America at the 2010 Pop Warner Super Bowl

It's hard to imagine any business trip being any more diverse, entertaining or productive than the one a few of us from Panini America just took to take in the 54th annual Pop Warner Super Bowl in Orlando, Fla. Although we were surrounded by some of the most magical amusement parks in the world (you know, Epcot, Magic Kingdom, Animal Kingdom, etc.), I'd…

Promotions Add Pop to Panini’s Official NFL, NHL Sticker & Album Collections

It's one thing to have the launch of Panini America's official NFL Sticker & Album Collection announced in the middle of Times Square for everyone to see. It's something else altogether grass-rootsy and different -- yet perhaps every bit as effective -- to have almost 600,000 albums and more than 1.5 million sheets of stickers (covering both the NFL and NHL collections) distributed absolutely free inside market-leading newspapers…
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