Insert Inspection: 2011 Timeless Treasures Football Rookie Recruits Materials

One of the most rewarding aspects of doing what I do at Panini America is seeing the creative evolution of a product from idea to execution. I’m always eager to see what kind of magic our designers will work on any given aspect of a new launch.

For their latest bit of wow-worthy wizardry, I present for your examination the final design for the 36-card Rookie Recruits Materials insert slated for next month’s release of 2011 Timeless Treasures Football.

Obviously, the event-worn material for these beauties has yet to be hand-placed into the cards, but the following images — including a few card backs to give you an idea of what the other side looks like — are still quite striking.

Let us know what you think.