Panini Unwrapped: 2011 Timeless Treasures Football (Including Checklist Reveal)
2011 Timeless Treasures Football, easily one of the most anticipated NFL trading card releases of the early season, arrives in hobby shops everywhere on Wednesday. But it arrived inside Panini America headquarters late Monday afternoon, affording us a perfect opportunity to preview the product before an intriguing Monday Night Football matchup between the St. Louis Rams and New York Giants. We grabbed NFL Brand Manager…
The Panini America Quality Control Gallery: 2011 Timeless Treasures Football
Our dynamic football duo of Carlos Torrez and Aik Tongtharadol set up shop yesterday morning at the Panini America printing facility to oversee the packout process for 2011 Timeless Treasures Football. The higher-end product with a proud heritage in both baseball and basketball will make its NFL debut later this month in trademark tin boxes packing such unique inclusions as Changing Stripes, game- or season-specific memorabilia inserts…
Insert Inspection: 2011 Timeless Treasures Football Rookie Recruits Materials
One of the most rewarding aspects of doing what I do at Panini America is seeing the creative evolution of a product from idea to execution. I'm always eager to see what kind of magic our designers will work on any given aspect of a new launch. For their latest bit of wow-worthy wizardry, I present for your examination the final design for…
Breaking News: Panini America to Preview Pro Football HOF Autos at 2011 National
Just when collectors thought Panini America's plans for this week's National Sports Collectors Convention couldn't get any better, the exclusive trading card manufacturer of the Pro Football Hall of Fame saved perhaps its most exciting surprise for last. On Tuesday afternoon the company announced that it has included special 2011 Timeless Treasures Football Class of 2011 Hall of Fame Preview autograph cards into its wrapper-redemption…
Uncommons: How Red Grange Inspired the 2011 Timeless Treasures Base-Card Design
Back in 2002, Donruss Elite Football made collecting history by incorporating a 1920s-era game-worn leather helmet from pigskin pioneer Red Grange into a simply legendary Throwback Threads memorabilia card. Almost 10 years later, that helmet is still paying dividends for Panini America. In fact, the Galloping Ghost's historic headwear provided Creative Director Brandon Lesley with the brilliant inspiration behind the base-card design of 2011 Timeless Treasures Football, making…
Panini America Routing Table Teases First Glimpses of Timeless Treasures Football
We made waves in mid June with the announcement that, for the first time ever, the big-ticket Timeless Treasures brand was hitting the gridiron in 2011. At the time of that big news, we were still really early in the creative process with but a handful of mocked up images to show. But as the Panini America Routing Table proudly illustrated yesterday evening, a lot…
Timeless Treasures: Must-See Memorabilia Arrives at Panini America Headquarters
[youtube https://www.youtube.com/watch?v=xABDaOvahIg&w=585&h=363] A few weeks ago we broke the news that Timeless Treasures would be introduced as an NFL brand for the first time ever in 2011. One of the highlights of that announcement was the fact that the product will feature several game-worn memorabilia insert sets that tie specific jerseys to the actual games they were worn. On Friday, the first batch of jerseys slotted…