BACKPANINI AMERICA AND DERRICK ROSE JOIN TOGETHER FOR EXCLUSIVE AUTOGRAPHED TRADING CARD PARTNERSHIP
Rose Makes His Return to the Trading Card Category After a Long Hiatus
Irving, TX – January 29, 2025 – Panini America, the world’s largest sports and entertainment collectibles company, has announced an exclusive, multi-year partnership with former NBA MVP Derrick Rose for autographed trading cards.
Rose, who announced his retirement last September after playing 15 seasons in the NBA, will now have new autographed trading cards available for the first time in more than a decade. The official trading card partner of the NBA and NBPA, Panini’s first offering featuring Rose will be in Panini’s Noir Basketball product slated to release in late February followed by a number of other Panini basketball products including Immaculate, National Treasures, One and One, Flawless and Eminence. Panini will also utilize Rose in select marketing activations.
“I’m excited to be joining Panini as an exclusive athlete – ever since getting back into trading cards, I’ve appreciated the brands and unique designs that Panini delivers through it’s trading card products and it made me realize that this is just another way to help me give back to the fans that have followed me and rooted for me throughout my career,” said NBA Great, Derrick Rose.
The first pick in the 2008 NBA Draft by his hometown Chicago Bulls, Rose earned the NBA Rookie of the Year Award in his first season. In the 2010-11 campaign, Rose became the youngest player ever to win the NBA’s Most Valuable Player Award when he averaged a career-best 25 points per game in leading the Bulls to the NBA’s best record and a spot in the Eastern Conference Finals. Rose was a three-time NBA All-Star and had stints with six NBA teams, averaging 17.4 points per game over his career.
“We are proud to be partnering with Derrick in his welcome return to the trading card world, and to help fans celebrate his long and memorable NBA career,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America.
Rose joins Tim Duncan, Luka Doncic, Charles Barkley, Caitlin Clark, Angel Reese, David Beckham, Christian Pulisic and Kylian Mbappe, among others, as Panini exclusive athletes.
About Panini America
Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, LIV Golf, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.
Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or
http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.
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