August 21, 2023


Irving, TX – August 21, 2023 – Panini America, the world’s largest sports and entertainment collectibles company, announced today an extension of its partnership with The Dan Patrick Show, one of the leading sports talk radio programs in America hosted by Emmy and Marconi award-winning media personality Dan Patrick.

The agreement is highlighted in part by Panini serving as one of The Dan Patrick Show’s remote-broadcast sponsors for the Aer Lingus College Football Classic, which will feature the University of Notre Dame and the United States Naval Academy squaring off on Saturday, August 26th,  at Aviva Stadium in Dublin, Ireland.

Panini will be a sponsor of The Dan Patrick Show from August 21-25, as the show broadcasts live from 9 College Green in the Temple Bar district of Dublin. Actor and comedian Will Ferrell will be serving as co-host of The Dan Patrick Show during the week.

The Official Trading Card of The Dan Patrick Show, Panini has been a long-standing partner of the program. Elements of the sponsorship and overall partnership extension will include brand and content integrations, extensions across additional social and digital platforms, and a presence both on-set and within Peacock’s streaming simulcast of The Dan Patrick Show.

The Dan Patrick Show has been a tremendous partner for us over many years, and we are proud to continue our relationship with Dan and his team,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “We are also looking forward to having an enhanced presence within the show during what will be a very exciting week in Dublin, and this is a great way to help kick-off our college football activities for the 2023 season.”

About Panini America


Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, UFC, WWE, College, Disney and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.

Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at, or You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.

About The Dan Patrick Show

“The Dan Patrick Show” entertains fans across the U.S. every weekday with a team that includes Paul Pabst, Patrick O’Connor, Todd Fritz and Marvin Prince, known as the Danettes. “The Dan Patrick Show” is known for its extensive A-list interviews from the world of sports and entertainment, as well as its unique blend of situational comedy, breaking sports news, unparalleled insider access and pop culture commentary. The Marconi Award-winning program can be heard Monday through Friday from 9 a.m. to 12 p.m. ET on more than 360 radio stations nationwide, in addition to being available on FOX Sports Radio’s channel on iHeartRadio,, and other platforms. “The Dan Patrick Show” also streams on Peacock every weekday, with the show’s audio available on NBC Sports Audio Channel 85 on SiriusXM. All content from “The Dan Patrick Show” is available on demand in addition to streaming live. Also, top moments from the show are featured in the service’s Trending section, a hub for short-form content updated daily, including sports highlights, pop culture updates, and shorter interview and news segments.  For more information, visit



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Holden Hill, Taylor

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