Panini America On Location Video: Up Close with Wrapper-Redemption Madness

November 13, 2011

[youtube https://www.youtube.com/watch?v=oTZAzR3-xRk&w=585&h=327]

TORONTO, Ontario — We take you right into the Panini America booth on the 2011 Toronto Fall Expo show floor to witness firsthand the well-documented fabulousness of our wrapper-redemption program.

Watch as hardcore hockey collectors bust product after product — everything from 2011-12 Score to 2010-11 Dominion — in the name of pulling some downright crazy show-exclusive goodies.

Stay tuned to the end of the video to watch one lucky collector take ownership of his authentic Colorado Avalanche sweater signed by No. 2 overall pick Gabriel Landeskog.

Can’t make it to the Toronto Fall Expo this weekend? Still want wrapper-redemption packs? You’re in luck. Anyone buying select hockey products from now through Monday (while supplies last) at iCollectPanini.com will receive the same wrapper-redemption packs being awarded at the show. What are you waiting for?!