Panini America Partners with the NHLPA for the 2011 All-Star MVP Challenge

January 21, 2011

Thanks to a unique partnership between Panini America and the National Hockey League Players Association, one lucky fan will have the chance to win a jersey worn by the MVP during next week’s 2011 NHL All-Star Game in Raleigh, N.C.

And all that’s required to be eligible to win the sweaty sweater is an accurate prediction.

Fans who correctly identify the game’s MVP beforehand at the nifty 2011 All-Star MVP Challenge homepage will be entered into a drawing to win one of his game-worn All-Star Game sweaters. With 42 possible choices, this guessing game promises to be quite compelling.

But even if you’re not the winner of the jersey, you’re still a winner. Everyone who registers online will receive 10 free virtual NHL Adrenalyn cards when they visit and enter the promo code NHLPAMVP.

Good luck to everyone who participates. Now run, don’t walk, to the 2011 All-Star MVP Challenge homepage. With the game a little more than a week away, time is of the essence.