National Signing Days, Panini America Style
In a whirlwind week earmarked by massive marketing activation at some of the most prestigious sporting events in the world, the Panini America team managed to conduct two successful show appearances simultaneously (the 2011 NHL All-Star Game in Raleigh, N.C., and Super Bowl XLV) and more player autographs than National Signing Day, which, coincidentally, took place Wednesday. Indeed, from NHL…
Panini America On Location: A Raucous NHL All-Star Weekend in Raleigh, N.C.
RALEIGH, N.C. -- We just thought Friday was wild and woolly during the first day of 2011 NHL All-Star Weekend. Turns out it was nothing more than an ice-breaking appetizer. Indeed the weekend gave way to a frenzied, festive free-for-fall that featured show-stealing Panini America activation at both the Raleigh Convention Center for NHL Fan Fair and at the RBC Center for a massive sampling opportunity…
Panini America On Location: Day-One Sights from the 2011 NHL All-Star Fan Fair
RALEIGH, N.C. -- The puck officially dropped on the 2011 NHL Fan Fair Friday afternoon, a festive first day when elbow room was hard to come by and Panini America hockey wrappers filled the Raleigh Convention Center floor like carpet. When we weren't overwhelmed with foot traffic inside the booth, we managed to take a few pictures of the day's festivities, which featured a steady…
Panini America On Location: Autographs & Interviews with the NHL All-Stars
[youtube=https://www.youtube.com/watch?v=MppCm6ief0U&w=480&h=390] RALEIGH, N.C. -- A mountain of a Thursday that started for the Panini America crew at 4 a.m. and didn't end until Friday after midnight provided NHL All-Star Weekend with one of what promises to be countless signature moments. Luckily for us, NHL superstars themselves spent a great deal of Thursday providing splendid signature moments of their own at the Panini America autograph room. (more…)
Panini America On Location: The Jamie McBain NHL Adrenalyn Video Shoot
[youtube=https://www.youtube.com/watch?v=3rrTiM-xJ_U&w=480&h=390] RALEIGH, N.C. -- One of the first orders of business after we set up the Panini America autograph station inside the host hotel earlier today was to high-tail it over to the RBC Center to film a video spot starring Carolina Hurricanes superstar Jamie McBain. The video will air in-arena during Sunday's NHL All-Star Game as part of a huge 2010-11 Panini NHL Adrenalyn promotion that will award…
Panini America On Location: All We Need Now are the NHL Superstars . . .
RALEIGH, N.C. -- Panini America's own all-star team of Chris Reed, Alex Carbajal, Al Muir and Clint Hall have spent most of the morning preparing our autograph area for the flood of real NHL All-Stars descending upon Raleigh, N.C., starting today. (For the record, I'm just here for the grunt work). There are 15 NHL stars slated to come through our autograph area…
Trio of NHL Rookie Superstars to Sign at Panini America Booth this Weekend
On Saturday evening in Raleigh, N.C., many of the NHL's brightest young stars will showcase their wares in the Honda SuperSkills event in conjunction with 2011 NHL All-Star Weekend. But before they do that, three of those standout rookies will spend quality time with collectors at the Panini America booth. No. 1 overall pick Taylor Hall, No. 2 overall pick Tyler Seguin and…
The Drool Gallery: Panini America’s 2011 NHL All-Star Game Box Wars Prizes
Among the most buzz-worthy events at any show Panini America attends are the company's wrapper-redemption and Box Wars promotions that strive to put cornerstone, event-specific cards into collectors hands while generating brisk business for dealers on the show floor. That absolutely won't change when the company's booth opens Friday at the NHL All-Star Game's Fan Fair in Raleigh, N.C. In fact, judging by…
The Drool Gallery: 2011 NHL All-Star Game Wrapper Redemption Autographs
Yesterday, we shared with The Knight's Lance's loyal hockey readers an overview of our plans for this weekend's NHL All-Star Game in Raleigh, N.C. Along with that ice-breaking sneak peek, we showed you some standard base and insert images from our product-propelling wrapper redemption set. Today, we offer you the first look at some of the sweet signatures sure to be driving a good deal of…
Panini America Prepares for the 2011 NHL All-Star Game: The Gradual Reveal
Beginning Friday at the Raleigh Convention Center in Raleigh, N.C., Panini America will aim to dazzle a decided hockey contingent with a multi-faceted, fan-friendly approach to the 2011 NHL All-Star Fan Fair. The show, held in conjunction with Sunday's NHL All-Star Game, will be the company's first as a member of the NHL family. Rest assured, we're putting our best foot…