July 25, 2023

Initial Card for University of Texas QB to be Auctioned with all proceeds to benefit Central Texas nonprofit through St. David’s HealthCare and St. David’s Foundation

Irving, TX – July 25, 2023 – Panini America, the world’s largest sports and entertainment collectibles company, has announced an exclusive partnership with Arch Manning, who is entering his first season as a quarterback at the University of Texas. A member of one of football’s most accomplished and storied families, Manning’s multi-year alliance with Panini America represents his only NIL agreement to date, and includes exclusive autographed trading cards.

To help launch the partnership, Panini and Manning will be releasing Manning’s first Panini trading card in a very special way. The 1-of-1 Arch Manning Throwback Prizm Black Autographed card will be auctioned off at beginning today, July 25th, at 10:00 AM CT and concluding on Saturday, July 29th, at 8:00 pm CT. One hundred percent of proceeds from the sale of the Manning Prizm card will benefit children and their families in Central Texas with support from St. David’s HealthCare and St. David’s Foundation.

In addition to the 1-of-1 Panini Prizm Throwback Black Autographed card, the
winning bidder will also receive a special meet and greet experience with Arch Manning, catch passes with Manning and have the opportunity to be a part of the check presentation to the beneficiary of the funds raised through the auction.

“Arch Manning is an outstanding addition to the Panini family, and we are proud to serve as his first and only NIL partner,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “We couldn’t be more pleased that our first activity together will go toward such a worthy cause. We look forward to working with Arch on many other exciting initiatives in the years to come.”

Manning will be included in Panini’s Collegiate and NIL trading card products, and he and Panini will also collaborate to develop unique Arch Manning NIL cards each season throughout the agreement. Panini will also feature Manning in select marketing activations.

“Getting my first Panini trading card is something I couldn’t have imagined growing up,” said Arch Manning, University of Texas QB. “Working with Panini to have my first trading card benefit the larger community is special. Helping children live healthy and fulfilling lives is something that has always been important to my family.” added Manning.   

A native of New Orleans, Manning was one of the nation’s most sought after football recruits and is entering his freshman season at the University of Texas. He is the grandson of Archie Manning and nephew of Peyton and Eli Manning, all of whom had legendary career as NFL quarterbacks. Panini is also a proud partner of the Manning Passing Academy, which is held each summer.

Manning joins the likes of Luka Doncic, his current University of Texas teammate and fellow QB, Quinn Ewers, recent NBA Draft Picks Amen and Ausar Thompson, Charles Barkley, David Beckham, Christian Pulisic, and Kylian Mbappe, among others, as Panini exclusive athletes.

About Panini America


Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, UFC, WWE, College, Disney and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.

Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at, or You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.

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Holden Hill, Taylor
[email protected]