Panini America’s Popular NBA Player of the Day Hobby Shop Promotion Returns to a Record 550+ Hobby Shops

As the 2020-21 NBA season hits the homestretch, a record 550 hobby shops across the country will be rewarding collectors for purchasing Panini America NBA trading cards for the sixth consecutive season by hosting the Panini NBA Player of the Day Hobby Shop Promotion. Late last week, participating shops received their promotional kits and, by now, most of them have started to run the 30-day promotion. A complete list of  participating dealers can be found here.

In addition to awarding more than 150,000 prizes including exclusive Panini NBA Player of the Day promo packs, masks, T-shirts, NBA sticker albums and Ultra Pro protective supplies, each shop also will award one lucky winner an exclusive Panini NBA Player of the Day autograph card and enter them into the national sweepstakes to win a prize package including Panini swag, boxes of Panini NBA cards, a shopping spree at their local card shop and the chance for a personal meeting with an NBA player.

This year, 100 new shops are participating in the promotion, bringing the total to a record 550 hobby shops. Collectors win prizes just for pulling that day’s designated Player of the Day from packs of Panini America NBA trading cards.

Every time a collector purchases a pack of Panini NBA trading cards at a participating hobby shop, they are one step closer to meeting an NBA player. Over the past five years, lucky collectors have won the opportunity to meet Knicks rookie R.J. Barrett76ers rookie Matisse Thybulle, Pacers rookie Aaron Holiday, Lakers legend Shaquille O’Neal and Timberwolves All-Star Karl-Anthony Towns.  Highlights of these events are available here.

“The Player of the Day promotion helps hobby shops sell more trading cards while rewarding collectors who purchase Panini America products,” said Jason Howarth, Panini America Vice President of Marketing. “We are thrilled to support hobby shops selling our NBA trading cards by expanding this proven promotion to even more hobby shops. We look forward to creating more memorable experiences for collectors this year.”

How it Works
The centerpiece of the promotion is a poster featuring Panini NBA card images of one player from each of the 30 NBA teams. Each day, a different player on the poster is designated as the “Panini NBA Player of the Day” while Panini spokesmen Ja Morant and Anthony Edwards are “Wild Cards” for the duration of the promotion. Every time a collector purchases a pack of officially licensed Panini NBA trading cards and pulls the player of the day or a Wild Card, they win a prize. Each week, stores will conduct a drawing from the daily winners to award a weekly prize.

At the end of the month-long promotion, each store will award a grand prize to its store winner and enter that winner into the national sweepstakes. In addition to the grand prize, 35 national sweepstakes runners-up will receive NBA autograph cards and photos.

Each participating shop receives a free NBA POD kit with all of the materials needed to run the promotion, including; promotional posters, shopping bags, exclusive Panini NBA POD promo packs, a Panini NBA POD autograph card, T-shirts, masks and Ultra Pro card-holders.

The exclusive autograph cards are slabbed in a protective case by BGS with each shop receiving one card to award to their grand prize winner. The checklist boasts an impressive lineup of rookies, All-Stars, legends and young stars such as: Coby White, Collin Sexton, Obi Toppin, Domantas Sabonis, Donte DiVincenzo, Tyrese Haliburton, Deni Avdija, Larry Johnson, Latrell Sprewell, Danny Manning and many more.

The exclusive 2020-21 Panini NBA Player of the Day card set includes a 100-card base with two parallel sets numbered to one and 99, respectively. Additionally, there is a 20-card insert set numbered to 50; a 10-card NBA Prospects insert set numbered to 10; a 35-card memorabilia insert set numbered to 99; and a 5-card card Massive Memorabilia insert set numbered to 99. 

Collectors also will get to enjoy the promotion and win autograph cards and other promotional items through the Panini POD Twitter and Facebook pages.  Additional details are available at


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