The Inside Story of How the Iconic SLAM Magazine Got its Own Insert in Panini America’s 2020-21 NBA Hoops Basketball

Last February, just weeks before a global pandemic began ravaging the U.S., and altering -- in some ways seemingly forever -- the way business gets done, some business was getting done the old-fashioned way. Face-to-face, through spirited conversation among passionate professionals. The setting in this case? Inside Panini America's All-Star VIP Lounge in Chicago during 2020 NBA All-Star Weekend. The…

The Panini America Quality Control Gallery: 2020-21 NBA Hoops Basketball

Cue the fanfare. All of the fanfare. Fireworks. Fog machine. Confetti cannon. Trumpets. Sparklers. All of it. The NBA's new collecting season starts in two short days. That's when Panini America's highly anticipated 2020-21 NBA Hoops Basketball arrives in hobby shops across North America. It's the first product of the season featuring the first licensed Rookie Cards and autographs of…