Updated Gallery: Panini America Initiates Pre-Packout for 2011-12 Prime Hockey
I returned to the office this morning following a whirlwind five days at the 2012 National Sports Collectors Convention to an email inbox overflowing with an array of stunning images from the upcoming 2011-12 Prime Hockey release. Turns out Karvin Cheung, Panini America's Director of Product Development for the NBA and NHL, is spending time at the printing facility today…
New Autograph Arrivals Guaranteed to Heat Up Panini America’s Coming NHL Products
As the 2011-12 NHL season enters the frozen winter months, the on-card autograph arrivals hitting Panini America headquarters on a daily basis will most certainly keep collectors warm -- and likely downright scorching -- as the temperature continues to drop. In just the last few days we've received several notable on-card inclusions for upcoming products such as 2011-12 Pinnacle and 2011-12 Limited,…
Panini Unwrapped World Premiere: 2010-11 Dominion Hockey (with Checklist Reveal)
The time has come. After months of intense buildup and exhaustive sneak peeks that have created the kind of massive word-of-mouth buzz rarely -- if ever -- seen in the sports card industry, 2010-11 Dominion Hockey is ready to be unwrapped. (more…)
Panini America Behind the Scenes: Inside The “Kobe” Conference Room
Every Monday morning, I join Scott Prusha, my product-promoting partner, for a weekly marketing meeting with Jason Howarth, Panini America's Vice President of Marketing and, more importantly, our boss. With so much exciting, marketable stuff going on around us all the time, no two meetings are ever quite the same. Well, aside from two key facts: The weekly marketing meetings always start the same…
Bang for the Bucks: 2010-11 Score Hockey Delivers Record-Setting ROI
The ultra-passionate hockey collecting community has been buzzing about the release of 2010-11 Score Hockey for months. When the product finally released to open arms in early November, it was universally cheered for its everybody's-welcome price point (99 cents per pack), its old-school design and development nuances and the inclusion of scarce, history-making Recollection Collection BuyBack Autographs of key 1990-91 Score singles.…