Panini America Goes BIG at the 2022 National Sports Collectors Convention!!

As collectors, we wait all year for this - the National Sports Collectors Convention (aka "The National") is a week away! As usual, Panini America will have a substantial presence at the National, however, we've got some extra tricks up our sleeve this time around that we think the Hobby will love! LOCATION: Atlantic City, NJ VENUE: The Atlantic City…

Master Plan: Panini America Unveils Complete Details Surrounding 2021 National Sports Collectors Convention Presence

Collectors across North America (and all of us inside Panini America) rejoiced upon hearing the recent news that, after a year away, the National Sports Collectors Convention is back. And later this month in Chicago, Panini America will once again put its best foot forward with a flurry of activities from the time the doors open on Wednesday afternoon (July…

Panini America Eyes the Autographs Coming to 2019 National Redemption Program

Our wall-to-wall preview coverage of Panini America’s big plans for the upcoming 2019 National Sports Collectors Convention continues unabated today here on The Knight’s Lance with a special peek at just some of the autographs created for insertion in the company’s show-stealing wrapper-redemption program. Much like the previews you’ve already seen for the Panini America wrapper-redemption program, the autograph roster is designed to impress and includes current superstars, hot rookies and all-time…

Panini America Peeks 2019 National VIP Set Featuring R.J. Barrett, Kyler Murray and More

Panini America officials today unveiled the details surrounding a special 10-card set that will be distributed to registered show VIPs early next month in Chicago at the 2019 National Sports Collectors Convention. The multisport set will be distributed through a coupon inserted into each of the show’s VIP packages; the coupon must be presented at the Panini America booth. Featured in this year’s…

Panini America Returning Live Redemption Trade-Up Program to the 2016 National

Panini America officials are proud to announce  that the company will once again conduct its Live Redemption Trade-Up program on location during next week’s 2016 National Sports Collectors Convention in Atlantic City. Back by popular demand for the fifth straight year, the unique initiative will be conducted live at the Panini America booth and will afford those collectors in attendance holding multiple outstanding redemption cards FOUR MONTHS…

Panini America On Location: Sunday Scenes from the 2015 National (Must-See Gallery)

ROSEMONT, Ill. -- Sundays at the National Sports Collectors Convention are historically light on foot traffic and heavy on exhibitors packing up in advance of an early exit. But in a fitting finale to the 36th edition, the Panini America booth has remained jam-packed for most of the final day, filled with loyal collectors and crazy excitement until the doors closed at 5 p.m. local time.…

And the Winners Are: Panini America Gets Caught Up on Its Recent Contests

Between the National Sports Collectors Convention a few weeks ago and the upcoming NHLPA Rookie Showcase next week, we've been burning the candle at both ends inside the Panini America marketing department recently. As a result, we're a little behind in selecting winners from some our recent contests here on The Knight's Lance. Today, we finally made it a point to get…

Panini America On Location: Scott Prusha Addresses Wrapper Redemption Madness

[youtube https://www.youtube.com/watch?v=-4NJhM6LC7k&w=585&h=363] ROSEMONT, Ill. -- In this must-see video from the 32nd Annual National Sports Collectors Convention, Panini America Marketing Manager Scott Prusha discusses the sheer madness behind this year's wrapper-redemption program. You'll also get a great look at some of the best early hits to come from those shiny silver packs.