All-Star NFL Players Highlight Saturday’s Pop Warner Panini Adrenalyn Bowl

Pop Warner and Panini America will host the fourth-annual Pop Warner Adrenalyn Bowl on Saturday at Sam Houston High School in Arlington, Texas, as part of Super Bowl XLV Week festivities. Denver Broncos Pro Bowl wide receiver Brandon Lloyd and Philadelphia Eagles quarterback Kevin Kolb will team up against former Arkansas Razorbacks quarterback and first-round NFL Draft prospect Ryan Mallett…

Panini America On Location: Week 2 Kicks Off at the 2011 NFL Experience

DALLAS -- It's a frigid 16 degrees outside the Dallas Convention Center. Inside, things are starting to heat up as the 2011 NFL Experience enters its second week. Virtually every school in North Texas has been closed the last two days as the Metroplex copes with a once-every-two-decades winter storm. The good news: That means more foot traffic inside the NFL Experience, where…

Panini America On Location: A Raucous NHL All-Star Weekend in Raleigh, N.C.

RALEIGH, N.C. -- We just thought Friday was wild and woolly during the first day of 2011 NHL All-Star Weekend. Turns out it was nothing more than an ice-breaking  appetizer. Indeed the weekend gave way to a frenzied, festive free-for-fall that featured show-stealing Panini America activation at both the Raleigh Convention Center for NHL Fan Fair and at the RBC Center for a massive sampling opportunity…

Panini America On Location: Sights from the 2011 NFL Experience

With the big game now officially a week away, Saturday at the NFL Experience has "officially" become the kickoff to Super Bowl week. With snow predicted next week in North Texas, the Dallas Convention Center was smoking hot as pigskin fanatics gazed upon more than 850,000 square feet of football heaven. With so much to see, I only had time…

Panini America On Location: Day-One Sights from the 2011 NHL All-Star Fan Fair

RALEIGH, N.C. -- The puck officially dropped on the 2011 NHL Fan Fair Friday afternoon, a festive first day when elbow room was hard to come by and Panini America hockey wrappers filled the Raleigh Convention Center floor like carpet. When we weren't overwhelmed with foot traffic inside the booth, we managed to take a few pictures of the day's festivities, which featured a steady…

Panini America On Location: The Jamie McBain NHL Adrenalyn Video Shoot

 [youtube=https://www.youtube.com/watch?v=3rrTiM-xJ_U&w=480&h=390] RALEIGH, N.C. -- One of the first orders of business after we set up the Panini America autograph station inside the host hotel earlier today was to high-tail it over to the RBC Center to film a video spot starring Carolina Hurricanes superstar Jamie McBain. The video will air in-arena during Sunday's NHL All-Star Game as part of a huge 2010-11 Panini NHL Adrenalyn promotion that will award…

Trio of NHL Rookie Superstars to Sign at Panini America Booth this Weekend

On Saturday evening in Raleigh, N.C., many of the NHL's brightest young stars will showcase their wares in the Honda SuperSkills event in conjunction with 2011 NHL All-Star Weekend. But before they do that, three of those standout rookies will spend quality time with collectors at the Panini America booth. No. 1 overall pick Taylor Hall, No. 2 overall pick Tyler Seguin and…

Panini Unwrapped: 2010-11 Panini NBA Adrenalyn Trading Card Game

[youtube=https://www.youtube.com/watch?v=7lQWcVVYlIU&w=480&h=390] Join Panini America brand managers David Porter and Carl Braun as they crash the boards for a little pack-busting and gaming action with the new 2010-11 Panini NBA Adrenalyn trading card game. Watch the duo open a few packs and then engage in a hotly contested game demo. Did the winner really get an autographed Kobe Bryant jersey?

Panini Unwrapped: 2010-11 Panini NHL Adrenalyn Trading Card Game

[youtube=https://www.youtube.com/watch?v=uM9GzMwPLmQ&w=480&h=390] Join Panini America's Carl Braun and Tracy Hackler as they get their game on with a box of the 2010-11 Panini NHL Adrenalyn trading card game. After a few packs are busted, Braun -- the man who developed Adrenalyn's game-play mechanics -- provides an impromptu lesson on how to play.
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