Panini America’s Black Friday Takes Times Square; More Bells and Whistles Revealed

On Monday afternoon, Panini America officials continued to spread the word on their upcoming Black Friday promotion, going so far as to distribute a national press release and posting an image of one of the sweeter Black Friday cards on a huge video board in the heart of New York City's Times Square. On Tuesday afternoon, they provided another new glimpse at some of the…

Black Friday Update: Tim Tebow Autographs Added, Preliminary Dealer List Released

Just when you think Panini America's upcoming Black Friday national wrapper-redemption program can't possibly get more exciting, it does. With most of the country watching NFL action on another glorious Sunday, Panini America officials announced that they have added on-card autographs from Denver Broncos quarterback Tim Tebow to the program. Tebow signed copies of two special cards for inclusion in Black Friday: His Pink…

The Panini America Drool Gallery: A 36-Card Selection of Sweet Black Friday Insert Hits

In case you haven't heard, Black Friday is coming -- and Panini America is ready. For the better part of three solid months, company officials have been feverishly preparing to turn the nation's single biggest shopping day of the year into a bona fide collecting, holiday, too. Beginning next Friday at hundreds of hobby shops across the country, the innovative Panini America…

Black Friday Confidential: More Sneak Peeks from Panini America’s Can’t-Miss Promotion

Nine days from now, Panini America's groundbreaking Black Friday promotion will blossom from an idea into a full-blown phenomenon sure to generate intense excitement in local hobby shops around the country. Anticipation for the program is building by the day as shop owners and collectors find out more about exactly what's inside the exclusive Black Friday wrapper-redemption packs. To be sure, what's inside those black-foil packs…

Panini America’s Black Friday Answers the Question: Whatever Happened to This?

The mounting excitement surrounding next week's revolutionary Panini America Black Friday hobby shop promotion has reached palpable levels. By now, most dealers and collectors know about the program, they just don't know much about what's inside the exclusive Black Friday product. That will change in a big way in the coming days, as Panini America begins pulling the curtain back on…

Panini America On Location: The Furious Final Day at the 2011 Toronto Fall Expo

TORONTO, Ontario -- Time flies when you're having fun -- especially north of the border. The 2011 Toronto Fall Expo is winding down its three-day run today, but you'd never know it by looking at the Panini America booth. The company's wrapper-redemption and Box Wars contests are still drawing a crowd. Highlights from Sunday so far include seemingly countless memorabilia…

Panini America On Location Video: Up Close with Wrapper-Redemption Madness

[youtube https://www.youtube.com/watch?v=oTZAzR3-xRk&w=585&h=327] TORONTO, Ontario -- We take you right into the Panini America booth on the 2011 Toronto Fall Expo show floor to witness firsthand the well-documented fabulousness of our wrapper-redemption program. Watch as hardcore hockey collectors bust product after product -- everything from 2011-12 Score to 2010-11 Dominion -- in the name of pulling some downright crazy show-exclusive goodies. (more…)

Panini America On Location: Scenes from a Wild Day Two at the 2011 Toronto Fall Expo

TORONTO, Ontario -- Day two at the 2011 Toronto Fall Expo is in full swing and once again, Canada's most rabid collectors are making elbow room inside the Panini America booth incredibly hard to come by. The more than 1,200 boxes of Panini America product busted by collectors participating in the company's wildly popular wrapper-redemption program on Friday are sure to…

Panini America On Location: The Madness Begins at the 2011 Toronto Fall Expo

TORONTO, Ontario -- The puck dropped earlier this afternoon on the 2011 Toronto Fall Expo and after almost two days of preparing the booth and tying up loose ends, the Panini America team was ready. Early reports from Panini America's Chris Reed, one of our on-location reporters-slash-marketing teammates, can best be summed up with his four-word text sent just minutes after the…

Panini Unwrapped: Inside the 2011 Toronto Fall Expo Wrapper-Redemption Packs

[youtube https://www.youtube.com/watch?v=xECjD71V3xQ&w=585&h=327] Before the Panini America team headed north of the border yesterday to begin preparations for the 2011 Toronto Fall Expo, Tracy Hackler sat down with Scott Prusha sat down to rip a few of the vaunted silver wrapper-redemption packs that will be a focal point of the show for many collectors all weekend long. In this exclusive video, Prusha explains how…
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