Panini America Offers the First Look Inside its 2011 Black Friday Base Set (Gallery)

Panini America's upcoming Black Friday in-store wrapper-redemption program has been building an enormous amount of buzz and perhaps even more collector anticipation since the day it was first previewed a few weeks back. The revolutionary promotion will take all of the excitement, energy and great hits collectors experience at the Panini America booth during every show appearance directly into hobby…

UPDATED: Panini America’s Grand Plans for Next Month’s 2011 Toronto Fall Expo

Panini America will be making its second straight appearance at the Fall Expo when this year’s 2011 Toronto Sportcard and Memorabilia Expo begins November 11 at the Toronto International Centre. To be sure, collectors won’t see a sophomore slump when Panini America dazzles hockey collectors with another of its trademark, show-stopping wrapper redemption programs. (more…)

Panini America On Location: The Curtain Closes on the 2011 National Convention

ROSEMONT, Ill. -- Sundays at the National Sports Collectors Convention are historically light on foot traffic and heavy on exhibitors packing up in advance of an early exit. But in a fitting finale to the 32nd edition, the Panini America booth remained jam-packed until the exhilarating end, filled with loyal collectors and crazy excitement until the doors closed at 5 p.m. local time. (more…)

Panini America On Location: A Quick Video Diary from the 2011 National Convention

[youtube] ROSEMONT, Ill. -- For most card collectors, the 32nd Annual National Sports Collectors Convention will likely be remembered most for the constant hum of excitement and energy inside the Panini America booth. The company's cavernous confines inside the Donald E. Stephens Convention Center created a must-see attraction for show-goers and provided the exclamation point on a wild, wacky whirlwind week in…

Panini America On Location: Scenes from a Wild Saturday at the 2011 National

ROSEMONT, Ill. -- Saturday at any National Sports Collectors Convention traditionally ranks as the busiest day of the show. Form certainly held true for the 2011 edition -- especially inside the Panini America booth. Easily the 32nd National's most popular daily manufacturer attraction, the Panini America booth attracted its biggest crowds of the show on Saturday, as collectors lined up early to participate…

Panini America On Location: The Sights and Sounds from Day 3 at the 2011 National

Chicago-based freelance writer Dan Campana contributed to this report and will file updates and images to The Knight’s Lance throughout the week.  ROSEMONT, Ill. -- It shouldn’t be this simple. But for one lucky Panini America collector late Friday morning, it was. Chicago-area hobbyist Dan Piehl walked up to Panini America's Tracy Hackler innocently enough. He just wanted to say hello, shake…

Panini America On Location: Scott Prusha Addresses Wrapper Redemption Madness

[youtube] ROSEMONT, Ill. -- In this must-see video from the 32nd Annual National Sports Collectors Convention, Panini America Marketing Manager Scott Prusha discusses the sheer madness behind this year's wrapper-redemption program. You'll also get a great look at some of the best early hits to come from those shiny silver packs.
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