Panini America On Location: Scott Prusha Addresses Wrapper Redemption Madness

ROSEMONT, Ill. -- In this must-see video from the 32nd Annual National Sports Collectors Convention, Panini America Marketing Manager Scott Prusha discusses the sheer madness behind this year's wrapper-redemption program.

ROSEMONT, Ill. — In this must-see video from the 32nd Annual National Sports Collectors Convention, Panini America Marketing Manager Scott Prusha discusses the sheer madness behind this year’s wrapper-redemption program.

You’ll also get a great look at some of the best early hits to come from those shiny silver packs.


76 Replies to “Panini America On Location: Scott Prusha Addresses Wrapper Redemption Madness”

  1. Hey guys, wish I could be there at the National this year but couldn’t make it, any chance some left over silver packs could make it to local card shops to use as prizes for packwars, buy a box promotions, etc?

    Take Care, Stay Busy and good luck guys!


  2. I love it, wish I could be there to enjoy some of the madness. Panini is the greatest, its like Christmas every time a new product comes out. Maybe Panini can have its own convention down here in Tennessee because I don’t think there are anymore card companies are there?

  3. Hey guys really wish i was there any chance one of those silver packs could make it to my house for my opening pleasure 🙂

  4. Would of loved to made it to the National for some Panini Madness. Thanks for the Silver Pack contest and I hope this post has me entered for a chance for a pack or two.

  5. That’s amazing! There is a reason you guys are hot and in demand, you give the public something to have fun with! I would have certainly picked up some packs to try and land redemption action! And yes, it’s awesome that you are bringing some packs back for those that may be less fortunate! Like this guy. haha

  6. What a great way to spend time with friends, meet a couple of new ones, and enjoy the common hobby all together. I hope to attend one in the future!

  7. Definitely getting there early next year. Crazy busy. Good news for you guys and us collectors. Can’t say enough good things about this program.

  8. Wow, I can’t imagine ripping a case at a show unless you live locally. I guess it’s worth it for the wrapper redemption packs, but I’m not sure how much I would enjoy it. I guess it would be cool to have a ton of people cheering any hits that you pull.

  9. Wow, Panini is doing an awesome job in the trading card industry! I hope you guys are planning on doing big things at the upcoming Super Bowl here in Indy.

  10. This looks like a lot of fun! Let’s hope I can go next year! 😀
    Hope I have a chance to get my first wrapper redemption. Is it just like a regular redemption? If so, I think I’m getting my first redemption! 🙂 Can’t wait to add it to my collection! 😀 Thanks for the contest Tracy!

  11. Thanks for this great chance at free packs! I saw the video by Scott Prusha highlighting what is going down at Nationals. It looks like a fantastic atmosphere to be breaking tonnes of packs and watching people make some great pulls. Tebow Auto #/2, Newton Auto #2/2, those are some fantastic rewards for breaking packs you’d normally do! I’m hoping I get a chance to break a pack or two

  12. As always, Panini is doing another outstanding job hooking up collectors. I wish I was able to venture down there but atleast your blogging give me a great sense of being there. Adding the wrapper redemption to us not able to attend is great added value. Amazing job Panini / Tracy and team. ^^ML

  13. Love the Panini wrapper redemptions….wish I could have made it there this year. Can’t wait until you guys come back to Cleveland!!!!! (Maybe something here in town with Kyrie???)

  14. Wow that a lot of people waiting in line. That means a chance of a bunch of great pulls. This wrapper contest is going to be fun. Thanks for the contest Panini

  15. Interesting that some of the numbered cards are printed with xx/(number) rather than a serial number. I wonder if full checklists for the autographed cards will be posted at some point. Looks like a good bit of effort went into the silver packs.

    1. Hats off to Scott Prusha and his genius for the silver packs. I share an office with him and I can attest that he poured his heart and soul into those bad boys. We’ll try to get a checklist posted in the coming days.

  16. I am jealous. Actually my wife is jealous because I am having relations with cardboards… Thanks for the coverage.

  17. Wanted to make it to the National show this year, was planning on bringing my son’s and nephew, whom I just got into collecting. Hopefully this post will allow all 4 of us to share a little Silver Packs from Panini and enjoy the madness at home. Thanks Panini..

  18. I wish i was able to go, but i had to go out of town for work. Panini looks like they did a great job, and what a pack redemption program. i went to the last national in chicago and no card company created as much buzz as panini. great job guys

  19. I think the case idea is the way to go. Those two guys that got the case of Certified and then got 144 wrapper redemption packs did it right. Plus they pulled a Tebow /2 from the redemption packs which is pretty sweet.

  20. I can say I couldn’t fathom Panini would be able to such an exceptional job especially with Upperdeck and topps out of basketball, but PANINI IS WHERE IT’S AT!! HANDS DOWN!! KEEP IT UP!

  21. Looks like Panini absolutely killed it!

    One year, I’m going to have to make the trip down to the National from Canada with my pops; he’s been wanting to go since I was a youngin’.

  22. I just got back from Comic Con! This looks just as crazy, I LOVE IT! You may have to wait in lines, but they’re well worth it!

  23. Dang, I would have loved to be there to at least break open a box of Zenith Hockey or something similar. Would have been a fun time. 🙂

  24. You guys seem like you are having a great time providing collectors with some of the best stuff that we could possibly get! I remember the days of collecting when it was fun to just get an insert. This was well before the time of even numbered cards. To think that people can pull a unique card from these packs is simply mind boggling for this old school collector!

  25. I loved the interviews with participants. In my experience with documentary-making, it’s the human voice that makes all the difference. Probably my favorite segment from the National that you have posted so far. Thanks!

    And that last guy sounds like he would be right at home in the Panini sales team.

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