A Glimpse Inside One “1st Off The Line” Box of 2017 National Treasures Football

Panini America's fabled National Treasures Football franchise will arrive for the 2017 season on Wednesday equipped with an expectedly decadent tribute to the NFL's hottest rookies, veteran superstars and all-time greats. But for those collectors who got in on the sold-out-in-minutes 2017 National Treasures Football "1st Off The Line" edition, NT release day could arrive as soon as today. Indeed,…

Panini America’s “1st Off The Line” Comes to 2017 National Treasures Football (Live Now)

The next installment of Panini America’s popular — and online-exclusive — 1st Off The Line product launched just minutes ago when iCollectPanini.com opened the preorder window for the 1st Off The Line edition of 2017 National Treasures Football. On average, each 1st Off The Line box of 2017 National Treasures Football will deliver eight autograph or memorabilia cards, including one FOTL-exclusive Stars & Stripes acetate RPA numbered to…

iCollectPanini.com Set to Launch Presell for 2017-18 Select Basketball 1st Off The Line

The next installment of Panini America's popular -- and online-exclusive -- 1st Off The Line product launches tomorrow at 10 a.m. when iCollectPanini.com opens the preorder window for the 1st Off The Line edition of 2017-18 Select Basketball. In addition to delivering three autograph or memorabilia cards and 12 Prizm parallels per box like its hobby counterpart, each 1st Off The…

Teaser Gallery: Panini America Breaks Open Two Boxes of 2017 Contenders Football

Finally, the national release day for Panini America's 2017 Contenders Football has arrived. That makes today more like a national collecting holiday rather than just another new-release Friday. The Contenders Football franchise is that revered in the industry. It has been since the brand first introduced collectors to the concept of the Autographed Rookie Card way back in 1998. Almost…

Teaser: Panini America Breaks Two Boxes of 2017 Contenders Football “1st Off The Line”

Earlier today, Panini America officials began shipping out boxes of 2017 Contenders Football "1st Off The Line" that arrived at HQ hot off the presses this morning. Those collectors who ordered the special product during the preorder window will begin receiving their product next week, up to 48 hours prior to next Friday's national release date. As luck would have…

Panini America’s “1st Off The Line” Program Continues with 2017 Contenders Football

The 2017 edition of Panini America's fabled Contenders Football franchise -- annually one of the most anticipated trading card releases of the NFL season -- will enjoy its national release just two days after Christmas. But some collectors will have the chance to gain access to the product just a little bit earlier. Beginning at 10 a.m. CST today, Panini…

Panini America’s “1st Off The Line” Program Continues with 2017 Flawless Baseball

Panini America officials in the fall unveiled the company’s unique “1st Off The Line” program that gives fans and collectors the opportunity to purchase and receive a limited quantity of select trading card products early. The program — which also includes limited content available exclusively in “1st Off the Line” versions — officially launched in mid-September with 2016-17 Immaculate Basketball (which sold out in less…

Record Web Traffic Generates Rapid Sellout of 2017-18 Prizm Basketball 1st Off The Line

Panini America unintentionally created an industrywide furor earlier today when company officials opened up the preorder window for 2017-18 Prizm Basketball "1st Off The Line" boxes, a development that lead to an unprecedented spike in web traffic to the official online store and the Panini Direct app. The result: More than 120,000 web sessions, a temporary decline in website performance…

Panini America’s “1st Off The Line” Program Continues with 2017-18 Prizm Basketball

Panini America officials this morning opened the preorder window for 2017-18 Prizm Basketball "1st Off The Line" boxes, the latest product in the company's online-exclusive series. 2017-18 Prizm Basketball "1st Off The Line" boxes will feature bonus Red Shimmer Prizm parallels (two per box, on average) numbered to just eight in addition to the other hobby-box content (including two autographs…

Panini America’s “1st Off The Line” Program Continues with 2016-17 Flawless Basketball

Panini America officials last month unveiled the company’s unique “1st Off The Line” program that gives fans and collectors the opportunity to purchase and receive a limited quantity of select trading card products early. The program — which also includes limited content available exclusively in “1st Off the Line” versions — officially launched in mid-September with 2016-17 Immaculate Basketball (which sold out in less than…
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