Panini America Honoring Dirk Nowitzki and the Dallas Mavericks with Promo Card Set
Fans attending tonight's game between the Dallas Mavericks and the visiting Memphis Grizzlies will be treated to much more than a pivotal Western Conference showdown. They'll also be treated to three free Panini America trading cards as part of a continuing tribute to the Mavericks and Dirk Nowitzki, the greatest player in franchise history. The special promotional set includes 15 total…
Panini America Delivering Hot Hoops Cards for Tonight’s Mavericks Game with Heat
Panini America will welcome Dallas Mavericks fans back from the 2014 NBA All-Star break during tonight's game against LeBron James and the Miami Heat by giving away the first two cards of a special 10-card 2013-14 NBA Hoops Dallas Mavericks set. Tonight's cards -- Dirk Nowitzki and rookie Shane Larkin -- will be distributed in cello packs that also include a Larkin…
Panini America’s Prizm Technology Dazzles in 2012-13 Crusade Basketball (Gallery)
Now that Panini America's NBA Product Development team has completed the Quality Control process for 2012-13 Crusade Basketball and the product is safely on its way to hobby shops across North America, we can begin sharing -- and basking in -- the poignant glow of the product's namesake Crusade inserts. We provided a brief glimpse of the splendor to come…
The Panini America Quality Control Gallery: 2012-13 Momentum Basketball (59 Images)
The subtle aesthetic nuances that worked so well in 2012 Momentum Football last season are on beautiful display in Panini America's 2012-13 Momentum Basketball, the hardcourt debut of a brand with collectible roots planted deep in 1990s football. Clearly, though, the Momentum brand crosses over brilliantly to the NBA. But while the raised-UV design element that brings every base card…
Retail-Only Memorabilia Cards Bring Pop to 2012-13 Past & Present Basketball
Without a doubt, one of the most-asked questions regarding Panini America's 2012-13 Past & Present Basketball in the 24 or so hours since the product released has been: Where are the memorabilia cards? The answer, quite simply, is: They're in retail. Exclusively.In an effort to add an additional element of chase and excitement to Past & Present's retail counterpart, company…
A Big Flocking Deal: Texture Tells the Story in 2012-13 Past & Present Basketball
While the hoops world awaits Wednesday's release of 2012-13 Preferred Basketball, we thought we'd take this opportunity to share just a glimpse of the NBA product Panini America has planned after Preferred. For the record, 2012-13 Past & Present Basketball is a pretty big flocking deal. Literally. At least certain parts of the product are. Those familiar with last season's…
Teaser Gallery: Panini America Breaks First Two Boxes of 2012-13 Preferred Basketball
The Panini America Marketing Team didn't necessarily receive preferential treatment earlier today. But we did appreciate the Preferred treatment. Indeed, the marketing allotment of 2012-13 Preferred Basketball boxes arrived just a bit ago. Obviously, we couldn't wait to rip a few of them open for preview purposes. So I grabbed the first two boxes I could get my hands on…
The Panini America Quality Control Gallery: 2012-13 Prizm Basketball (96 New Pics)
Sure, I could consult my thesaurus -- again! -- in an effort to fetch more fancy adjectives that describe the near-indescribable allure of Panini America's 2012-13 Prizm Basketball. But the buildup to this point is such that the 96-card Quality Control gallery that follows really needs no introduction. Most of the Prizm previews we've shared to date have come from…
The Panini America Quality Control Gallery: 2011-12 Limited Basketball (44 Pics)
In honor of tomorrow night's 2012 NBA Draft (and in honor of the the unmistakably exciting fact that the product releases one week from today), we thought the time was right to bring you just some of scintillating sights from the 2011-12 Limited Basketball QC process that took place earlier this week. Panini America NBA Brand Manager Keith Hower was…
Aftermath: One Week Later, Panini America Father’s Day Cards Generating Big Bucks
One week ago today, hobby shops across the country were filled with a Father's Day buzz the likes of which the collectibles industry has rarely, if ever, seen before. The subsequent social media buzz created by the countless Tweet-worthy pulls, collection-making cornerstones and memorable moments from the rousing Panini America Father's Day promotion is still going strong today. It doesn't…