Coming Soon: Panini America to Produce Danny Woodhead’s First NFL Rookie Card

Danny Woodhead’s seemingly out-of-nowhere transformation from practice-squad everyman to do-it-all New England Patriots running back has carried with it many fringe benefits, chief among them cult-hero status in Boston, sudden NFL stardom and, undoubtedly, the undying adoration of swooning female fans everywhere. One perk Woodhead hasn’t enjoyed during his meteoric ascension: Appearing on an NFL Rookie Card. That will change…

Promotions Add Pop to Panini’s Official NFL, NHL Sticker & Album Collections

It's one thing to have the launch of Panini America's official NFL Sticker & Album Collection announced in the middle of Times Square for everyone to see. It's something else altogether grass-rootsy and different -- yet perhaps every bit as effective -- to have almost 600,000 albums and more than 1.5 million sheets of stickers (covering both the NFL and NHL collections) distributed absolutely free inside market-leading newspapers…
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