Promotions Add Pop to Panini’s Official NFL, NHL Sticker & Album Collections

It's one thing to have the launch of Panini America's official NFL Sticker & Album Collection announced in the middle of Times Square for everyone to see. It's something else altogether grass-rootsy and different -- yet perhaps every bit as effective -- to have almost 600,000 albums and more than 1.5 million sheets of stickers (covering both the NFL and NHL collections) distributed absolutely free inside market-leading newspapers…

Must-See Video: Panini’s Sticky Situation

[youtube=]   In addition to being tremendous athletes, the top NFL rookies from 2010 also have something else in common: They love Panini America's officially licensed NFL Sticker Collection.